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Women over 30 and beauty offers (5)

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About 2 weeks ago I started building an email list of women over 30 interested in beauty.
The setup is pretty simple:

1. Facebook ads promoting gifts and special discounts for a specific really popular brand if they subscribe to a newsletter
2. Automation email flow (6 emails so far - one email every 2 days) containing links to "win a gift card" and "become a tester" SOI offers
3. Very simple email (easy going, friendly, no images, plain text)

Stats after the first 2 weeks:

• More than 1000 emails collected
• 91% delivery rate
• about 10% unsubscribes + bounces
• 30% open rate
• 7.5% CTR (clicks / delivered)
• Average CPL 0.15
• Average LTV 0.05

My focus so far was to decrease the CPL (from 0.3 to 0.15, my target is below 0.1) testing different facebook ads configurations.
Now, after 6 emails, I'm running out of SOI win a gift/become a tester offers and I'm trying to understand how to move in a different direction to increase the LTV.

I'm thinking about beauty product reviews (with affiliate links to the online shops and offers) but I'm open to suggestions.

I'm also thinking about other ways to monetize the list beside the offers in the emails.

Do you have any suggestion? What do you think about this campaign so far?

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Hey, nice to read. I'm an advertiser with an exeptional beauty drink to sell in the UK market.
It's stocked at Amazon Uk FBA, so you can easily use Amazon Affiliate program to promote it.
This is the listing www.springceuticals.com
I'd love to partner up for affiliate push.

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Glad to follow along. I am doing something similar. Struggling with deliverability right now though.

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Following!

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How much would you say its costing you to acquire 1000 emails?

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