When is the right time to kill a campaign? (5)
I am running a campaign for a small payout offer $6 with simple flow - single click targeting ( CPL with no credit card or sales)3 Greek mobile networks. It has generated more than 600 clicks, but no conversion yet. I have set the bid at $0.01, so the campaign has cost the pay out money so far ( a little over $6). When is the right time to kill this campaign? Now?
P.S. Just want to add that it's a direct link with push traffic.
For an offer that pays $6 per conversion, I would run AT LEAST $100 to even consider making final decisions on the campaign.
This is assuming that I would be getting some conversions of course. If after maybe $30 I wouldnt convert not even once and I knew that the LPs or angle I was using was strong enough, I'd probably move to another offer.
Please let me emphasize the part : "LPs and angles that I know are strong" ! When starting fresh with no knowledge about the vertical or offer or niche, I would definitely spend at least the mentioned $100.
Also, I'm not saying that I'd cut it after $100 in spend and not reaching profits. The result would have to be horrible for me to cut it that early. It's normal to move in slight loss or around the breakeven point for a while... in many cases I spent $1000 or more before deciding to move to something else, accepting mild loses and trying to turn it around by testing different ads, LPs and copy.
To put it short, you only spent the offer payout so far, that's not enough to make any reasonable decision yet.
Hi also the bid is quite low, if I remember correctly, I paid like $5 CPM or so for GR on Pop. But my offer paid out $10.
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All of that ^^^
Plus I think you won't go far with only direct linking.
Using LPs can radically change the performance of your campaign, so I would consider testing at least 3 angles before calling it a day.
Originally Posted by s3ks3k
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