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Why 2020 Is The Year Of COD? Here’s How To Run $10k/day In South East Asia (21)

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As an affiliate, it has been a really challenging journey on running stuff on FB. With all the unreasonable things happening (increasing CPM in Tier 1 GEOs, daily budget limitation, BM ban…) it is really tough to maintain a healthy ROI, as there are only so many things you can control as an affiliate. Namely, accounts, ads, landing page…

Moreover, if you’re running on FB. There is something else which you gotta take into consideration… The account game… which wasn’t really an issue in the past until recent years. Like it or not, we gotta admit that it has became part of the advertising cost, doesn’t matter if you’re running BH or WH.

Hence, it’s really important for an affiliate to be able to identify and grab on ANY, yes I mean any, opportunity that can help to increase the ROI on campaigns.

The fundamental of this game is really counting one’s ability on controlling this: EPC > CPC (eCPM>CPM). In other words, the bigger is the gap between EPC and CPC, the higher room of ROI it is. So today, I want to share with you a case study which I think is the direction going forward in 2020.

COD in South East Asia

If you guys can recall the success story which I shared 9 years ago in STM… I am a big believer of Blue Ocean Strategy. (Click here if you have no idea what this is).

Why SEA?
If you do a comparison on the CPM on FB between Tier1 gets VS SEA, you can see a clear difference on them. In US we’re talking about at least $20/CPM. However, if you switch the geo over to any country in SEA, we can see as low as $5/CPM here. In short, by switching the geo to SEA, we are reaching at least 2-3x more eye balls that we do in US, by spending the same amount of money. The more audience your ads are exposed to, the higher chance for your campaigns to get more conversions. Another BIG reason to run in SEA is because it has insane amount of traffic! You can really scale like crazy here!

Why COD?
As SEA contains many countries that are still under development, the habit of using a credit card as payment isn’t really mainstream over here. Instead, majority of the people here prefer using online payment or cash. Take Indonesia as an example, a country with ~260m population, out of which only less than 5% of people who own a credit card. In order to tap into this country, your best bet would be COD. Same goes to other countries in SEA.

The Magic of CMD+C and CMD+V (Copy&Paste - I’m Mac user )
There’s a saying… Do not reinvent the wheel. Since a lot of the existing campaigns are already saturated in Tier1 and 2, I have decided to port them over to this new market. I am gonna take Weight Loss offer as example in this case study. Since Keto is like the most popular method of weight loss here. I have picked an offer that is available in SEA.

Offer: Keto Boost Weight Loss
Countries: SEA
Targeting: Female, 25+

LP:


It is actually not necessary to go aggressive in SEA because most of the funnels are still new to the people here (no you don’t have to use ST lander ) - by using a very tame LP I can still get a very healthy LP CTR ~ Average of 15%. *FYI I got this LP from spying.

*PRO tip - Make sure the people you use in the LPs are Asians/local people. Localization is key here.

The COD offers get paid when the leads have been confirmed. With an average confirmation rate of 70%, I am able to obtain a healthy EPC/ROI here.



It’s 21st of February 2020 as I’m writing this and I guess I am on par to break $300k by the end of the month.

Overall, I am seeing an average of 70% campaign ROI since the launch of this campaign, which is not bad after all, consider the traffic in SEA is really cheap, and the campaigns can be scaled.

Most importantly, it is as simple as porting over what’s working in Tier1 to the SEA market.

Reasons Why This Campaign Can Be Successful:

1. Cheap traffic - there are plenty of opportunities in SEA market, and since there aren’t many advertisers available at these geo… The market isn’t really saturated and hence the cheap traffic cost. We are talking about as low as $5/CPM here.
2. Scalability - With a total population of more than 655million… you can really scale something to the moon when you find something working here… Especially an offer that can cover all these geo.
3. High Converting COD offer – It is meaningless to have cheap traffic if there is nothing to monetize them. Fortunately, I have found some offers that do accept SEA traffic and have a high conversion rate (in this case, high confirmation rate). Do take note that, for COD offer, it is VERY IMPORTANT for you to work with offers that have at least 70% confirmation rate, because that’s where you can really have higher EPC and become profitable confidently. When you have the option, go with these because anything lower is simply not worth your time. Having the right offer can decide if your campaign is a home run or not.

In this case study, I have demonstrated how one can simply expanding the range of EPC and CPC in order to achieve a healthy ROI. It isn’t always necessary to go after competitive geos in order to have healthy campaigns… I suggest trying the Blue Ocean Strategy instead.

That is it for my sharing. Till next time! Cheers.

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Do you use pixel for tracking ?
do you optimize campaign for conversation lead or just website traffic

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Great stuff!

My plan for 2020 has been exactly this! COD in SEA.

Do you use Landers and Ads in the local language or do you run everything in English?

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Awesome write-up kokofai!

Do you have any recommendations on networks who offer a lot of different COD offers for the SEA region?

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can you recommended some traffic source?

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thanks for sharing, prepare to jump into this vertical.

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Wao, Thanks for sharing

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COD is great but working with the advertisers you gotta make sure the advertiser's setup is good too, Worked with a COD Company which made me tons of money at start but later started facing issues with advertiser call center everything went down the hill...

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Awesome, never touched COD maybe take a look at it soon! How many accounts did you lose this year with upper stats?

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Thanks for posting this thread.

COD in Asia can indeed be very good when you have good offers.

Huge volumes, cheap traffic together with attractive payouts and a rather young market is a very strong combination.

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Thanks for sharing this case! Could you share your ideas on how you are doing a market research? Like how did you know that Keto is popular in SEA?

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Of course. Always do Conversion with Purchase objective if you're talking about a sales like this.

100%. Making sure everything (your ads, LP) are in native is very important. Even the testomonials that you use gotta be local people with local names.

Thanks! I am being told to not share the name because it's still private.

Facebook and native are both good sources.

Indeed. 100% agree with you on this. COD is largely depending on how solid is the fundamental of the advertiser.... like customer support team, logistic partners, how fast you can get the goods delivered... But in this case, all I need to care is their confirmation rate because that's the moment when I get paid.

Interestingly when I'm running in SEA the rate of them dying is much lower compared to Tier1 geos. Probably in the low xxx range.

Keto is pretty popular across the world right now... by simply doing a google trend search I guess it's not hard to tell. However in this case I didn't have to do any research because diet is like an evergreen niche and it will never die. You just got to know what's like the latest "ingredients" that's popular on weight loss. Eg used to be acai berry then green coffee extract and now Keto.

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Guys, hi all!
Do u know anybody working with their own production in Africa or Latin America with COD?

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Awesome, thanks for sharing

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Amazing, Btw congrats I wanted to ask how did you find the offer ? Also did you try testing the vendors call process etc before deciding to work with them etc ? or how do you find quality vendors as this one was my biggest challenge when i used to do COD ...

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Hi, Local language is definitely better ! The offer in the case study is from Argyle Media, a Nutra COD network for southeast Asia market. We could offer landers in local language as well as spy tool ($199/Mo.) to our affiliates. More details you could check our introduction post for reference.

If interested， pls feel free to contact me：telegram：@elaine66

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It's Argyle Media's offer. Our local in-house call center/customer service, logistic solution, angle and lander sharing contribute to over 70% order confirm rate and healthy ROI.
Contact me to discuss more:telegram: @elaine66

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Hey,

Awesome write up!

This is something I want to test. When I've spent time in Asia and I get local ads delivered on Facebook it's wild. You have all these products that would be much harder sells in the West. Yet you look at the comments and there are thousands of people commenting saying things like 'how to order?' or 'COD?'. So exact the point of this thread right! COD! Love it!

Can I just ask how the coronavirus is impacting your campaigns? I know two or three people in Thailand that are locals. They do a different method of buying clothes and other things from China. They have a following on Instagram and just post pictures of the products. Then people message them and direct bank transfer money to them. So it's very 'Asian' in the sense of that's how they do business here. The message on IG or Line App and then pay direct. No one pays with cards really.

And they have both said sales are down in a massive way.

How has corona impacted you? I'm wondering if this is the time to start or to wait a month or so.

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Great share kokofai!

The beauty of COD, we ran a majority of our traffic to these offers last year and what we found frustrating was the holds to actual purchases amount delays was hard for stats. Once you run a bit of vol to a network a lot of the time if you ask your AM you can lock in a guaranteed approval rate and it becomes a leadgen campaign basically.


*Also for COD not sure why but "Lead" optimisation always outdid Purchase for us

** However now with CBO adsets and the early account ban headaches of BH, the best bet is to optimise for website clicks so the pixel at least has some data to grasp onto relatively quick and optimises out before accounts are hit with the hammer lol

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Awesome! Do you recommend any courier service and platform to upload out stocks there and have them handle the shipping and logistics?

Thanks!

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Thank you very much, I think it is the easiest way to sell in countries where not many people trust credit cards yet.

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