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Gettin' my ass handed to me, need some help (7)

02-19-2020 12:25 AM #1 goldfinger (Member)
Gettin' my ass handed to me, need some help

Holy shit! Native is awesome, but its like trying to drink out of a fire hose and I'm getting my ass handed to me.

Looking for some tips if anyone feels like helping me out. I think I'm trying to go pro when I need to start off in the little league.

Right now I'm running some straight sales on RevContent. Desktop, mobile, US GEO, All GEO's with English selected. Some conversions, but the numbers just don't work out.

Here's one example after spending around $500 to get some data:
CPA $35
Ad CTR 0.3%
LP CTR 15%
Offer CVR 1-2%, sometimes 0%
Mobile bids around $0.20, Desktop around $0.40

Obviously these numbers aren't going to get me green.

I can blow money like its nothing on this thing, it will take everything I've got and then some.

I've been hitting up the chat box on Rev, getting a little help here and there but I really need some guidance from the wizards here in the Native forum.

Where should a Native beginner start? What's the easiest type of offer to run on Rev to get green right now? And if you feel like being really generous, what widgets should I target?

Thanks guys.

02-20-2020 04:37 AM #2 thedudeabides (Moderator)

Hey @goldfinger

Is this a nutra straight sale? How many conversions and revenue so far? Regardless, $35 is a bit too low of a payout for a US straightsale regardless if it's nutra or not. Probably need to be more in the $50-60 range minimum, but as you start creeping up in payout it becomes more difficult to test offers with.

One key thing to look for there is the payout relative to the cost to consumer (CTC) as that signals how confident the advertiser is on the average order value and their margin. Generally you want the payout to be somewhere close to the 2nd tier bundle pricing; as with a payout closer or even below single unit pricing I've found to be very poor EPCs.

How many offers have you tested and did you do your due diligence on making sure they were good ones to run?

I personally feel like targeting widgets is not really a winning mindset for native overall as you shouldn't have to be hunting or 'gathering data' to find small pockets of profitable traffic. With a good enough offer, it really just comes down to ads and ad CPMs to drive volume. That being said revcontent has or had a lot of bad widgets in the past, so I'd start with blacklisting push traffic and/or making a separate campaign for it as that traffic type will blow through your budget like nothing else.

I still feel like leadgen is the best place to start on native because it doesn't require a user to pull out their credit card.

02-20-2020 01:34 PM #3 goldfinger (Member)

Yo @thedudeabides !

Thank you for this info 😃

This one is straight ecomm for a newer in-demand product. 1st tier ctc is around $55, so its looking pretty terrible since I’m only getting $35. Another sign that this is a dud is that the only other ads out there seem to be from the seller themselves.

I like the widget tip. I’ll keep that in mind. I’m coming from pop traffic where a lot of that traffic is garbage. My test data from Rev looks pretty clean. I know they went through and killed off a ton of their crap publishers in the last year.

I’m going to give some lead gen a try. Any tips there on payouts to target or avoid?

02-20-2020 03:01 PM #4 jack_l (Veteran Member)

Originally Posted by goldfinger

Thanks guys.

My thoughts on this are that each Native network is distinct enough and has enough idiosyncrasies that your first several thousand dollars spend on each is always going to essentially go to "learning the network".

With this being the case, you want to learn the network as cheaply as possible.

You can do this by 1) selecting lower-payout, higher-conversion-rate offers like Life Insurance Lead Gen, Car Insurance Lead Gen, Dating Lead-Gen, etc... or by targeting cheaper, Tier 2+3 Geo's.

Revcontent doesn't have a lot of international traffic, but enough that if you target 20-30 big Tier 2 countries in a 'scattershot' campaign you can get some decent volume.

So yeah, I would recommend one of those two courses, and would only pick an offer that you know with 110% certainty is working.

So yeah, try US Lead-Gen on Conservative_News Desktop maybe with a cheap offer, if that's more your style, or pick a good Clickbank VSL and do like 30 countries at once (including the US) with a couple different Topics selected, and start your bid super low to make sure you don't overspend on bad widgets.

Revcontent's bidding system is very robust, so you don't have to worry about 'ruining' the campaign if you start out bidding too low - you can bid one penny and see what happens, and then still get good traffic if you raise it up from there to where it would have been.

02-22-2020 11:56 AM #5 goldfinger (Member)

Thanks @jack_l this is great. Will be trying out these methods over the next few days. Can't tell you guys enough how much I appreciate the help here. Native seems like a dark art and there aren't many people out there willing to talk about it. Glad you guys are here and willing to share!

04-13-2020 02:57 PM #6 anthonyl (Member)

Hows it going now, did you carry on with it?

04-28-2020 06:23 PM #7 goldfinger (Member)

Yes, I did some more testing and the advice above is spot on. That said, I put my native camps on pause as I don't have a ton of proven funnels that I can run on native.

I'm running push to build those funnels out and and plan to get back into native once I have some proven winners.

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