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How important is lander customization for sweepstakes? (12)

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Hi, I am running some sweepstakes offers on pop.

As you know for Pop there are only several types of landers for sweepstakes:

1. Spinning wheel
2. Survey questions
3. Giftbox

All of these landing pages can be ripped from Adplexity and I just clean them up by adding my own tracking links, clear them of any malicious code and change the prize.

Should I be customizing these landing pages before sending traffic? I.e. adding countdown scripts, javascript pop-ups. How much increase in ROI should I get if do these customizations?

Or should I be looking to test more offers using the 3 generic landing pages listed above and try to find an offer that works exceptionally well?

I would like to know how you prioritize your tasks (finding offers, editing landers, adding customizations to landers,etc) and how much time you allocate to each type of task when launching pop campaigns.

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Usually these landers are already good to use when you download them and clean them.

I mostly don´t add additional scripts for first tests and some JS is also more useful than others.

But for example I always use a JS alert because that helps to bring your LP to the forground.
Usually you buy Popunder traffic, with a JS alert you bascially turn it into a Popover then.

I am no coder so I am not sure if it works that way on desktop as well, but on mobile it does.
Maybe someone with more knowlegde about JS can tell more about is.

An exit pop can alsohelp to explain the user the offer flow a bit better (on the next page enter your details, click "subscribe" to get the game, don´t forget to confirm your email and so on).

Yes, in the end it all comes down to test offers.
Find a working lander first and then focus on offers.

Usually one of these 3 styles you mention will work.
In lower Tier Geos often the spinwheel is doing good, in high Tier often the questionnaires are doing good and the giftbox can show good performance everywhere.

These are no cut in stone facts, just examples.

But in the end you can´t go wrong when you test these 3 styles and go with the best from them.

Later you can test different variations of the winning style.

But mostly a good offer has much bigger impact on performance than a small change on a converting LP.

1. Find converting LP
2. Use LP to find good offer
3. Use winning combination to profit

Optional step

4. Create variations of winning lander and test with winning offer

How much time to allocate also depends on your experience and how often you did the stuff already.
It all comes down to experience, how often you do these things and how much yiu get used to it.

For a beginner it can be very complicated to clean and edit a downloaded LP.
When I download a lander form Adplexity it usually takes only few minutes max to get it ready for me to use it in my campaigns.
As soon as you figure out how the landers are built and when you know the different scripts it gets much faster.

Same with setting up campaigns, when you have a good system for it and do it over and over again then you don´t need much time for it.

Use the same structure for all your campaigns for a clean look and better overview.
Try to have a system that you can easily repat over and over again.

Here is an example:

I want to run a new sweep campaign in a Geo I didn´t run before and where I have no landers yet.
I already have offers and need landers now.

So I go to Adplexity and get me questionnaire, giftbox and spinwheel landers.
I clean and edit them, will take 15-20 minutes for all 3 landers.

Then I upload the landers to my server, create new campaign in my tracker, add landers and offers to the tracker.
Takes another 5 minute or so.

Create campaign on trafficsource, also few minutes.

That´s all, and this is only for completey new campaigns.

When you then want to test offers for different products you just edit the landers with images and text, takes only few minutes.

Then again, upload, add to campaign, run.

One more step I do is when I have a winning funnel to also add the stuff to Optimizer so that I don´t need to manage the campaign myself.

But I don´t allocate time to these thing, I just do them.

So let me repeat, find a good system for you that you can repeat over and over again while you´re sleeping.
Do the steps often enough an dit won´t take much time.

Find good landers first and then focus on testing offers.

Really, all that stuff is no rocket science, it´s a numbers game.
The faster and the more you test the earlier you will succeed.

Be fast, be effective, don´t waste time and money.

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I find the spin wheels and gift box do well. BUT you can definitely add some customizations for sure. I mean I change the box colors - Ive added sound on mine and even a redirect after X amount of seconds if there is no click. SO it really depends on the test you put. If it is pop I found a redirect after X seconds worked well actually to recover the pop impression

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I can confirm this from my experience too, no matter what vertical you run... the offer is the king. All the other parts of the funnel can increase the overall performance somewhat, but the offer is what matters the most. So put the most focus on testing the offers so you find the winners.

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@twinaxe

So much great info!

I had no idea! I wondered why all the Landers I had from Adplexity were popup mad! Tricks of the trade.

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@twinaxe, thanks for the reply.

The reason I ask this question is that I noticed a large difference in CTR between T1 and T3 geos. While it makes sense for T1 users to be less likely to click through to the offer, I am seeing CTRs of 0.18% - 0.44% on all three types of lander (I am running on UK).

I've had a successful campaign in CZ not too long ago ($100 profit/ day) and the CTR's were 15%, using the same type of lander.

The conversion rate on the UK offers is actually quite good, but I cannot seem to get the right CTR to make the campaign work.

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Yes, such obervations are pretty normal.
CTR in T1 is mostly lower compared to T3.

One reason is that the users there are often more used to such landers compared to other Geos.

For example the questionnaires, I was using such landers more than 10 years ago already

Another point is that often/mostly you also more volume in T1 Geos.
That means that you need to weed out more bad placements before you get to the good placements.
But because of the higher volume you have still enough traffic left to scale.

And then there´s the offert payout.
With $0.20 payout it can be hard to get campaigns going with too low CTR.
But when the payout is higher and the offer converts it can work pretty well.

So when an offer is converting good and has a high enough payout then you can also have good campaigns with LP CTRs of 1.5% or 2%.

Try to not only focus on single elements.
LP CTR, offer payout, CR, traffic volume, bids and all such things are not that meaningful when you watch them all separated.
They are all just cogs in the machinery.
Important is how they all play together.

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Great knowledge dropped here!
I’m curious, if there’s a thread already on STM or a trick to change the spinning wheels?

For example I have a spinning wheel landers, which is doing good, but the arrow always stops on the iPhone (in this case).

Now If I want to advertise a PlayStation 5, do you guys photoshop your own spinning wheel images? And how to make it stop at the PS5?

Sorry, maybe a dumb question...
hope someone can help

Thank you!


Sent from my iPhone using Tapatalk

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The easiest would be to modify the image of the actual wheel and place the desired image in the position where the arrow stops. I've also seen some LPs with a spinning wheel, where there were separate small images used for each prize, so you would just have to either rename the images to change their position or edit the code to display the right image in the right position. This is very simple change to the code, I'm sure you can figure that out.

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Thank you


Sent from my iPhone using Tapatalk

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The advice I gave before and I'll give again...

1. Download a spinning wheel image, doesn't what as long as you like the overall look.

2. Go on Fiverr and have someone remove all the product images and give you a blank one. They can remove products with photoshop or make a new one, their choice and doesn't matter.

3. Take the wheel you just go, go into Canva or the software of your choice, now you can simply paste in the products you want on the wheel. Just remember which slot the lander will have be the winner so you can put the promoted product in that slot.

Boom, now you can have as many spinning wheels as you want for the low price of 1 Fiverr gig and a small amount of time on Canva.

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Great idea!


Sent from my iPhone using Tapatalk

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