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Here's your leads, no we'll take a couple (7)
02-16-2020 01:29 PM
#1
roiter123 (Senior Member)
Here's your leads, no we'll take a couple
Hey guys 
I've been running my push ads for a while and they've been fine, most of my ads were on Propeller so far.
Then revenue plummeted to 0/little conversions, Landing pages' CTR stayed the same, Creatives CTR stayed the same, traffic mostly still coming from the same used-to-be profitable zones.
I have a couple of things I've been wondering about:
1) If creatives CTR stayed the same, as well as landing page CTR, that means I don't need to update my LP or creatives against "fatigue"?
2) How do I check if I'm being scrubbed? (given that I didn't find the same offer on a different CPA network)? 
3) And who is the scrubber anyway? My AM or the advertiser? So I can't go to my AM and tell her "Hey I think I'm being scrubbed"? One AM said the offer is performing well across the network and when I ask another AM from a different CPA network "how's my quality?" she says she will check with the advertiser about a payout bump and not returning back to me with an answer.
4) And a question in general, does an AM earns from the % of revenue made by an affiliate? How does a CPA network earns? By a spread with the payout from the advertiser?
Hoping to hear your amazing knowledge 
Albert
02-16-2020 03:51 PM
#2
ivan the terrible (Member)
1. Generally no but since you run push I would suggest you to make changes on your creatives more often than on landing pages due to "burnout".
2. Talk with your AM about offers you are running and ask is there any issues with lead quality. There is not much you can done if that's the case except bite the bullet and move on 
3. Usually scrubbing is on advertisers end, sometimes they have reasons for doing that.
If you have already ask about lead quality maybe it's best to wait a bit, because she is probably checking with sales manager or advertiser for more info.
4. Yes, pretty much. Networks make money from fees paid by the buyer (your leads) to the seller (advertiser).
02-17-2020 05:21 PM
#3
roiter123 (Senior Member)

Originally Posted by
ivan the terrible
1. Generally no but since you run push I would suggest you to make changes on your creatives more often than on landing pages due to "burnout".
2. Talk with your AM about offers you are running and ask is there any issues with lead quality. There is not much you can done if that's the case except bite the bullet and move on
3. Usually scrubbing is on advertisers end, sometimes they have reasons for doing that.
If you have already ask about lead quality maybe it's best to wait a bit, because she is probably checking with sales manager or advertiser for more info.
4. Yes, pretty much. Networks make money from fees paid by the buyer (your leads) to the seller (advertiser).
Cheers for the answer!
1. If an ad is in a burnout, it would showcase a significantly lower CTR in my opinion, and that's analogical to the landing pages. Follow me up if I'm missing something here!
2. Great idea!
3. Could it be done by both the AM and the advertiser? I'm in clickdealer, ImonetizeIt, ProfitSocial, MaxBounty, cpamatica for example.
4. All clear.
02-17-2020 05:34 PM
#4
ivan the terrible (Member)
Hey no problem at all.
Honestly it's pretty much hard for me say is it scrubbing or not, if you already say that your AD and LP CTR remains the same and yet you have little or no leads while volume on profitable placements is same.
My best advice is to double check with your affiliate managers, I have to admit very strange case by the way you described things.
02-17-2020 06:12 PM
#5
twinaxe (Senior Moderator)
1) If creatives CTR stayed the same, as well as landing page CTR, that means I don't need to update my LP or creatives against "fatigue"?
When creative CTR is same as before then the creative should be still good to use.
"Fatique" is when you suddenly see a drop in CTR and volume but seems that´s not the case with you.
2) How do I check if I'm being scrubbed? (given that I didn't find the same offer on a different CPA network)?
You can´t really check it, probably no network or advertiser would admit to do so when you ask for it
In the end you can only suspect it when you have previous data to compare and then suddenly see big discrepancies.
3) And who is the scrubber anyway? My AM or the advertiser?
In case you really get scrubbed it can be the network or the advertiser.
But when you work with reliable networks and advertisers the scrubbing shouldn´t happen often.
Mostly a drop in performance has other reasons so let´s try to find out.
One AM said the offer is performing well across the network
The thing is that AMs mostly only can see the networks performance for an offer but they can´t see what exact traffic the offer receives.
So when you run Push but all ohers run FB then it can be that the offer is not converting for you but it´s converting good for others.
4) And a question in general, does an AM earns from the % of revenue made by an affiliate? How does a CPA network earns? By a spread with the payout from the advertiser?
CPA networks get paid by the advertisers, AMs mostly get a base salary and then % from the revenue their affiliates make.
3. Could it be done by both the AM and the advertiser? I'm in clickdealer, ImonetizeIt, ProfitSocial, MaxBounty, cpamatica for example.
Yes, CPA networks can also scrub.
Anyway, let´s check now what´s going on with you.
First it would be good to know about what nimbers we are talking about.
For how long do you run the offer already and how much conversions did you make there?
Was the offer new or was it an established offer?
Maybe the offer just got optimized by the advertiser and your traffic doesn´t match then anymore.
02-18-2020 11:56 AM
#6
roiter123 (Senior Member)

Originally Posted by
twinaxe
Anyway, let´s check now what´s going on with you.
First it would be good to know about what nimbers we are talking about.
For how long do you run the offer already and how much conversions did you make there?
Was the offer new or was it an established offer?
Maybe the offer just got optimized by the advertiser and your traffic doesn´t match then anymore.
Okay! Thanks alot for the replay @
twinaxe !!
All offers were mostly established (I assume because they were already there, I mean I didn't get a message from my AM "hey check out this new offer!")
There are different cases I'll point the numbers at:
- Offer #1, SOI, 1.5$ payout, ran for about 2 weeks at very little volume, reached about 150 conversions and died. (Clickdealer)
- Offer #2 SOI, 3$ payout, ran for about 4-5 days, made about 100$ revenue, and died. (Maxbounty)
- Offer #3 SOI, 1.5$ payout, very similar case to #1 but different GEO (Clickdealer)
If the offer did just get optimized, how is it possible to check that this is the case and what actions to do?
02-18-2020 12:55 PM
#7
twinaxe (Senior Moderator)
Thanks for the answers, let´s dive into it a bit more.
It´s still hard to tell exactly what happened there but let´s give it a try 
- Offer #1, SOI, 1.5$ payout, ran for about 2 weeks at very little volume, reached about 150 conversions and died. (Clickdealer)
- Offer #3 SOI, 1.5$ payout, very similar case to #1 but different GEO (Clickdealer)
2 weeks and 150 conversions are about 10 conversions per day.
I don´t know what offer it is but when it´s a good offer in a good Geo then other affiliates could have sent thousands or tens of thousand of conversions in the same time to the same offer networkwide or even across several networks.
So maybe it´s just a normal saturation.
Hard to tell without having more info but depending on some factors like vertical, Geo size and stuff 2 weeks can be a long time in a offer lifetime where it can happen that performance then drops because of saturation.
When one of these is the offer where you said
One AM said the offer is performing well across the network
it will probably have a different reason there.
For example, did the offer gets paused for 1 or 2 days during that 2 weeks?
This could be a sign that it got optimized.
- Offer #2 SOI, 3$ payout, ran for about 4-5 days, made about 100$ revenue,
and died. (Maxbounty)
What exactly happened that you say it died?
Is this statement from your first post
Then revenue plummeted to 0/little conversions, Landing pages' CTR stayed the same, Creatives CTR stayed the same, traffic mostly still coming from the same used-to-be profitable zones.
applicable for all of the three offers?
Same creative CTR, same LP CTR but conversions went down to 0?
If the offer did just get optimized, how is it possible to check that this is the case and what actions to do?
Not much you can about it.
I know that it can be challenging when you face such situations.
Then it´s easy to be inclined that you try to understand everything.
But always keep in your mind, there are things that you can control and there are things you can´t control.
Try to concentrate on the tings that you can control and forget about the rest.
Don´t waste time and energy for stuff you can´t change anyway.
When you see that your campaigns/offers suddenly drop check the things you can control.
In your case you say that creative CTR and LP CTR are the same but offer performance drops.
Then it seems that the problem there is the offer.
You asked your AM about it, but when you don´t get an answer with info what exactly happend or why the offer is not converting for you anymore although it still converts for other there´s not much you can do.
It can be quality, can be scrubbing, can be saturation, can be optimizing by advertiser and so on.
Stay with the facts you know and they are that the offer is not converting anymore.
When you can´t find the reason on your side it´s out f your control so just bite the bullet and move on.
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