5W1H? Do You Use This? (3)
What is 5W1H?
well its pretty simple....something most of us were taught in grade school...
but how many of you use it today?
are you missing out on that next big campaign because your not taking the time to walk through these 6 simple things?
Who
What
Why
How
Where
When
........
Simple right?
Are you doing it? Why not?
let me show you how amazingly powerful these 6 simple words are....
Start with an offer...lets say senior dating....
Who is your demo? - 45+
What does your service do for them? - sex, happiness, companionship, etc...
Why is it superior? - The most singles in your area, higher number of women to men ratio, something they offer others don't ...free browsing, free chat, etc...
How can you prove it to them? - testimonials, pictures of happy couples, showing them members in their area
Where should you advertise? - facebook (mywot approved?), POF....(think about where people who are looking for this would be, or be most receptive)
When is the best time? - think dayparting, or even best days of the week to launch
..I just built out a whole bunch of things to test...or bullet points for my lp or ads or even an angle to take....
and the cool thing is if what I did above doesn't work...go back and do it again...add more to it or subtract what you have already tried.....
use it to scale a camp as well....esp when you start looking at demo's because then some other things can change as well.....so you could do a list like this for every demo you wish to target....
so I just laid out a whole framework to test this offer...all by starting with these simple 6 words that you learned in grade school....
hopefully this helps some of you overcome those mental blocks we all run into...esp when starting something new
With all the complex stuff, like coding, tracking, design, etc.. it's so easy for stuff like this to be forgotten/overlooked.
Thanks for the reminder PB!
Awsome thanks
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