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Scaling Funnels! $$$! (5)


02-12-2020 09:41 AM #1 roiter123 (Senior Member)
Scaling Funnels! $$$!

Hey guys

I figured I'd ask a question I've been wondering on. When scaling a campaign, most of the time we want to scale it to another ad networks (especially on Push, for example: Propeller Ads --> Zeropark) and sometimes to another ad formats.

Everyone knows about the power of a working funnel, from creatives, to landing pages to offer. But here's it the question: do we leave the same funnels or do we bring stuff into rotation again to see which angle works for the new traffic source, or for the new ad format?

Expecting your genius thoughts!



Albert


02-12-2020 11:29 AM #2 zeropark (Senior Member)

Hi Albert!

In general, each network’s traffic behaves slightly differently.

It’s always best to test different angles as it gives you the possibility to discover more working funnels but using the lessons you’ve learnt from your profitable campaigns is definitely recommended.

Magda


02-16-2020 02:33 PM #3 ezmobcom (Member)

Quote Originally Posted by zeropark View Post

It’s always best to test different angles as it gives you the possibility to discover more working funnels but using the lessons you’ve learnt from your profitable campaigns is definitely recommended.

Magda
I agree, different ad networks have different "traffic behavior" and different sources of traffic. some of them will perform better with your specific offer, If its Casino, sports betting or whatever.
I would consider looking for a network that you know a slimier type of offer that was performing good and give it a test.
Good luck,
Nitai


02-18-2020 11:59 AM #4 roiter123 (Senior Member)

Thanks guys!






Albert
(had to stick that in there for formality)


02-18-2020 02:10 PM #5 platinum (Veteran Member)

Yes, different traffic sources will have different results. However, if you've already tested different variables on your winning campaign/funnel, it'd be best to start exploring the new source with the winning combination. Then if the results don't satisfy your expectations, you can start testing additional variants. Considering you're targeting the same country with the same lander/offer combo.


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