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How much of your budget do you devote to testing new campaigns? (8)

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Just curious to how much you guys spend testing new campaigns alongside your current campaigns.

I know testing new offers is always a good thing, but I think I probably throw away too much of my profits by testing too many things.

So I was thinking of sort of a "step strategy" like the one below, I was wondering if any of you all do something similar.

For example say you have 5 "profitable campaigns"

I would run these 5 profitable campaigns, and test just 1 new offer/campaign.

Then only once I found this "profitable" 6th campaign, would I go on and try find a new 7th campaign.

Ideally the end result is you "step your way up" to a high number of profitable campaigns without sacrificing too much profits.

I just think we so many geos, offers, spots it's easy to get lost testing too many things.

Curious to your thoughts

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Profitable campaigns or not, if you have budgets available for testing, you should be launching/testing new camps every day.

Let's say you have these 5 profitable campaigns, then you launch the 6th, which may end up being just sh*t. Then you have 3 other offers waiting to be tested, but since you will limit yourself to just 5 + 1 campaigns, these offers will end up waiting in queue for quite some time. And because you haven't tested them, you will never know if any of these offers will turn out to be better than any of the currently running profitable campaigns/offers or not.

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Thanks for the input.

Thats actually kind of the strategy I am actually doing right now, but that 2-3 offers I'm testing on the side literally blows a big hole into the profitable campaigns Im running now.

So what ends up happening is I have a lot of low profit, break even, slight loss days because Im constantly testing spots/offers that usually turn out being losers.

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I think it's a question of "In what stage in your affiliate marketing are you at". Are you a newbie, meaning, just started and testing the waters. In that stage i would try and get a few winners and slowly scale from there to not risk your profits and your livelihood. If you are a bit more established, i would take a bit more risks while still having some on the side to keep running your successful campaigns

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Im not a newbie, but Im also not crushing it.

Even as a profitable affiliate, I think the nature of adult is that most offers you aren't going to get profitable right off the bat.

Often you have to run at a slight loss until you get a payout bump etc., and that can really dig into your profits.

Say you're making $200/day, testing 2-3 offers especially running at a loss can eat up quite a bit of profit.

So thats why I think I need a more gradual way of scaling so that I can keep a good chunk of profit while still testing some things.

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I don´t run much adut myself so I can´t give advice about that.

But generally about budget for spending I don´t have a strict % or so how much I spend.

I like to have my main campaigns running and when I have more offers for same targeting I have a test campaign running for it to check if I find something better or to have replacement offer in case the main offer gets paused or so.

The point is, never stop testing.

When you have something good running you don´t need to test different verticals or targeting or so.
But it´s always good to still test other offers.

And in the end testing also is pretty cheap and can be done quickly when you have enough stats already.

When you ran high volume already and have placements that perofrm very good for longtime just use them for quick and dirty test.

When they show a good performance over long time and show good results with different good offers it can help to get an idea about their performance.

This can be used to gauge rather fast if an offer os good or not when you test them on such placements.

Anyway, I also want to say that it´s great to see your threads.

As I said, I don´t run much adult myself but I still like to read your posts.

You are running that stuff for some time already, put focus on adult and don´t jump around.

Guys like you deserve the success so I keep my fingers crossed for you that your stuff keeps going strong

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Thanks for the advice and encouragement!

I haven't run any other verticals than adult really, and I don't plan to hop around.

Based on what I see though it seems like adult is different from other verticals, in that it can be consistent but the ROI is lower.

Also usually in my experience to get profitable you need pay bumps, and often these only come after running at a loss for a while.

So I think that the testing strategy may be a little different compared to other verticals as obviously we want to be constantly testing but not at the expense of a large percentage of profits.

Again Im not sure though the above is true though as I have not run any other verticals and am just speculating.

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That is extremely clever! If you want to turn a profit at first you HAVE to be aware about what you are running and how much you are spending!
Good luck and i'm sure with this mantras you will find the right way to turn it green

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