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The road to $100k/month with WH Facebook Ads (53)

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Hey peeps, first post after lurking in the shadows! So thought what better way to get involved than with a follow along.

Bit of background, I've been running Facebook ads for local businesses agency style for last couple years, have been completely drained by clients and pushed to the limits, so have decided to really focus in on AM and making it work.

I've dabbled with AM before on and off... lead gen, clickbank, sweeps. Made a few dollars here and there but nothing serious, until now!

GOALS
- Hit $3,333/day profit
- Hit $100k/month profit

After xmas I decided that 2020 was the year to make this happen, so launched 2 offers at the beginning of January.

Type: Lead gen
Tracker: Binom
Geo: USA
Offer 1 payout: $12.75 (Last day of January was bumped to $13/lead)
Offer 2 payout: $22
Flow: Ad > Advertorial > Offer

Facebook campaign setup:
CBO Conversion - optimized for lead
10 x ad sets - interests + lookalikes (have existing data from my local agency stuff)
Dynamic ads - 3 images/video + 2 headlines + 2 ad copy

January 2020 - Offer 1

Ad spend: $13,328.64
Link clicks: 13,932 (according to Facebook stats - I had a bunch of bot clicks in Binom that weren't removed)
CPC: $0.96 (towards the end of the month had this down to $0.77)
Leads: 1700
CPL: $7.84
Revenue: $21,702.75
Profit: $8,374.11
ROI: 62%




The month got off to a poor start, with several days of negative, a couple breakeven and a couple slightly green. I'd been running nationwide (excluding a few states that advertiser did not want leads in), and noticed the CTR being low and as a result the CPC too high was resulting in an expensive CPL.

So I decided to test targeting by state. I started with 10 of the best performing states that I knew this offer would convert in. Altered the ad copy and headline to call out the state. This pretty much instantly upped the CTR and slashed the CPC, and the green days started coming consistently.

I added a few more states as ad sets into the campaign, and also added some nationwide ad sets based off lookalikes.

62% ROI overall through January, with a total $8,374.11 profit.

I'm happy with the start, definitely not going to bank $100k/month profit with this offer alone, but it can definitely contribute for sure.

January 2020 - Offer 2

Ad spend: $16,966.26
Link clicks: 24,652 (according to Facebook stats - huge discrepancy to whats in the tracker - I need to figure out how to remove/block FB bots from my tracking)
CPC: $0.69
Leads: 1723
CPL: $9.85
Revenue: $38,950
Profit: $21,983.74
ROI: 129%




For the first few days I tested angles, the main angle I led with was resulting in crazy high CPMs. So 5 days in, I went back to the drawing board, and this is where I got the idea in Offer 1. I introduced targeting by state. Picked 10 or so states and launched. And started hitting 300% days! I had a 4 day run of 250% - 350% ROI days, if only it'd stay like that!

But as with most lead gen offers, I ran into issues... cap being the culprit! I started with 25 leads a day, was quickly able to get that lifted to 50 leads a day. And then I got 105 leads a day, and that's where I've been sitting for the past few weeks, desperately trying to get my cap raised.

My affiliate manager is fighting to get more cap from the advertiser but the offer is/was on multiple networks and I think there was an overall problem with quality, fortunately myself and one other pub managed to keep the offer but with limited cap. A pluspoint is that on several occasions I have been allowed to temporarily push to 150 and 200 leads which have obviously been my best days. If I could get the cap and if the offer stays around, this offer alone would play a huge part to crushing out $100k/month in profit.

One thing I did do here, I'm on another network that had this offer, which I added when my cap was being filled. The payout was higher at $25/lead, but they had a boatload of affiliates running it and it got pulled from their network after a few days of me running it.

Conclusion going into February...

Offer 1 + 2:

Ad spend: $30,294.90
Revenue: $60,652.75
Profit: $ 30,357.85
ROI: 100%

Ended up real close to being a 1/3 of the way to the $100k/month profit goal!

Best day finished up at $2,950 profit, again not to far away from hitting $3,333 profit in a day.

A huge push to to try and get more cap on Offer 2, just that alone could result in me hitting that target. Whilst also trying to scale Offer 1 (Cap of 200 a day).

I'm also looking at other offers to throw in the mix. Looking at both Lead gen and Clickbank offers, solely because of the cap issue and scalability. I'm also looking at capturing the lead data before sending to the offer. The network I'm with is looking at setting their own Offer 2 up which would mean I could capture the data first and build my own email list to monetize.

Anyhoo, that was Januarys results... I'll be dropping Februarys update so far tomorrow and then try to update at least weekly.

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Following up this and sick start mate good luck!

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Your flow was Ad > Advertorial > Offer. Is the Advertorial bridge page/landing page?

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Yes it's a type of pre-lander. Flow would be something like this




And pixel can go either on offer if possible, and if not, on your pre-lander.

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Nice figures!

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Cheers guys! Update so far into February.

Offer 1 - 01-02-2020 - 09-02-2020

• Ad spend: $2,385
• Link clicks: 3001 (according to FB stats)
• CPC: $0.79
• Leads: 340
• CPL: $7.01
• Revenue: $4,416
• Profit: $2,031
• ROI: 85%

This offer tanked in the first few days of February. I paused for a few days and really dug down into the numbers and data gathered so far. I launched some newly optimized ad sets in a new campaign and got off to a cracking start with 110% ROI so far! My landing page click through is slightly down at 26% so will be looking to get that increased and hopefully start scaling.

Offer 2 - 01-02-2020 - 09-02-2020

• Ad spend: $13,363
• Link clicks: 16,208 (according to FB stats)
• CPC: $0.82
• Leads: 1171
• CPL: $11.41
• Revenue: $25,762
• Profit: $12,399
• ROI: 92%

Still having issues with cap. And have had a couple other self-inflicted issues. I misunderstood my affiliate manager one day last week and thought I had unlimited cap (I didn't), I went to bed a happy man... and woke up a very upset man after $600 had been spent on a global redirect haha. I think I'm starting to annoy my affiliate manager with the daily pestering and begging for more cap, they've started giving me an extra 20 a day here and there. And over the weekend just gone, they pushed me to 150 cap Friday, Saturday and Sunday!

Offer 1 + 2:

• Ad spend: $15,748
• Revenue: $30,178‬
• Profit: $14,430
• ROI: 91%

I'm actively testing new offers, I have a clickbank offer running which has only been running 4 days at breakeven. And I'm testing another lead gen offer. Ideally I find an offer without cap issues, which is why Clickbank appealed to me, not only because of no cap but also the ability to scale fast internationally.

So, plans for the rest of Feb are to get Offer 1 scaled to $500/day profit... get Offer 2 cap increased where I can consistently hit $1500+ a day profit (Need a 150 cap minimum)... and confirm Offer 3 (Clickbank or lead gen) and push to $500 day profit. If I can hit those 3 goals that would put me at $3000/day profit.

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Yeah exactly, like ivan the terrible said. User clicks the ad and lands on the advertorial page, scrolls to the bottom and clicks the call to action button which takes them to the offer page.

I've got the pixel on the advertorial as it's my page, and using google tag manager to fire custom FB events on scroll depth, time spent on page, button click. And also have the lead event after the user completes the offer.

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@tombo27 great numbers! This looks like a really promising FA. I believe you'll hit your goal sooner or later.

Are you running images/videos in the same adset?

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Following! Good luck man

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I haven't touched FB ads in while, but...

These fucking numbers are unbelievable!

I still cannot fathom my Ad Spend being this high. I'm averaging 7k spend a month and I feel very small right now.

You are at a way higher level than me.

You will definitely reach your goal at this rate.

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Great stuff! Have you had any account bans or all totally white hat and no issues?

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Hi @tombo27, thank you for your follow along, very inspiring! Me and my brother started with AM 3 months ago and currently we have spent over 25k on Fb ads. We are working with a couple of Italian networks (we are from Italy). My question for you is: do you use mainly images or videos for your ads? Thank you

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Hey man, thanks. Yes usually, I'm finding that the more I mix the creative up in an ad set the longer it lasts. I guess hitting different pockets of the audience I'm targeting, those known to engage with image, those who engage with video, with carousel etc. That said, right now my best performing ad sets are strictly images.


Thanks man, I have had the advantage of managing some good sized budgets and collecting a boatload of pixel data along the way through the local agency stuff I do. That and I'm earning a income from that, so all profits from this affiliate stuff is going straight back into ad spend and scaling.


Yep, even being totally white hat I've still had a few ad accounts be disabled. Most get reactivated after requesting review. I have 2 that have been disabled for several weeks and still waiting to hear back.

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Hey buddy, awesome! I mix it up. I'm finding dynamic ads working great right now with a mix of images and videos. The videos are simply just slideshows/video templates from Facebooks own little video builder thing inside the ads dashboard. I have some ad sets where the images are working best, and some where the videos are working best.

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Awesome work so far!

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What kind of set up do you use to manage multiple accounts and get new ones?

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So first verify the biz manager, and verify your main domains you're running ads to. Then I created a blog, hired a content writer to write 12 articles on topics in the niches I'm running offers in.

Then launched and keep running low budget Post engagement campaign. $1 x 5 articles = $5/day. Also for new ad accounts I run a page likes campaign.

If I'm in a new biz manager, I launch page like in ad account #1 , get the first bill and then create 4 more ad accounts. Launch engagement campaigns in each and get billed again in each to get access to more ad accounts. I haven't needed to do this for several months so not sure if they are still unlocking them after ad accounts get the first $20 bill.

Also created biz managers for my close family members, so if I lose a BM I can transfer stuff into one of those. Also have a family member/friend added as admin to each biz manager in case I lose my advertising profile which had been happening quite a lot through Q4.

Sent from my SM-G950F using STM Forums mobile app

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How do you get your advertorial (prelander) approved ? do you use any cloakers? or you just get domain filling information there running it as Post engagement and then changing info in prelander and starting conversation cbo optimized for lead? can you please give some words on that?

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Hey, I'm running completely whitehat offers so I don't have too much issue getting stuff approved. One thing that I can tell you does help is verifying your domain, having a blog on it with good content and running post engagement ads etc to the blog articles on low budget. Then your advertorial can go on a sub domain or whatever.

No I don't use cloakers, all whitehat.

And yes, I'm running a conversion campaign with CBO and optimized for lead.

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Hey man thanks so much for sharing all this stuff, now I don't run on FB personally but I'm watching and reading everything related to FB like a hawk and I can feel it in my guts that you will be at your goal very, very soon. Ofc that is not by coincidence and it's backed up with experience but for some reason everything about your FA just have good vibe. Please don't stop reporting when you get to those 100k/month and disappear

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wow congrats tombo27 what niche is it?

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Thank you for you reply! @tombo27 currently i'm using only videos; definitely i'll try also with images and dynamic ads (i'm not using Dynamic Ads for testing, but i'm creating "testing campaigns" for every angle i wanna test with several variations per angle). Thanks again!

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Great stuff there dude
i may suggest you to pump up your monthly goal, you so close
keep it up and good luck

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No worries man, and thank you!

I'm not going to reveal that just yet haha. It's lead gen. I am testing a few different offers right now, all lead gen but across a few different niches.

Perfect. Dependent on budget, if you're limited, a good way to test dynamic is start by testing 4-6 image/video + 1 headline + 1 ad copy... then take the winning 1 image/video and run against 3-6 headlines + 1 ad copy... then take winning 1 image/video + 1 winning headline and run against 3-6 ad copy. Otherwise if you're running dynamic with a low budget and testing 6 images + 4 headlines + 3 ad copies all at once you've got too many variations. It all depends on budget, but thats a way to test with low budget.

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congrats on your success!

You are creating good looking blog, after that you are sending some traffic from fb (post engagement) to your website (to confirm domain) and as soon as fb warmed up and domain confirmed you than creating sub domain and setting up advertorial (prelanding) there right? And starting new campaign CBO conversation and sending all traffic to advertorial prelanding?

if this is sweeps mostly on CC or pinsubmits?

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Yes on the blog, and I keep the post engagement campaign running on a low budget.

And no this is no sweeps, just plain old lead gen... sending traffic to an advertorial, then through to the offer page which is a quiz/survey form.

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Thanks for your helpful insights.

I notice you mention you use Binom which is self hosted. My questions are:

1. From my own experience it seemed Facebook was not liking the redirects being used on my tracking platform (CPV LAB PRO) What are your thoughts on the redirects? Are you using the same domain in your ad links as where you host your landing page.

2. I started running my campaigns using parallel tracking (no redirect) which is ok, but I can't split test landers on the fly. How are you split testing landers?

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Quick question. How are you getting around the "low quality" for advertorials? I've used plenty of advertorials on FB and most of the time they get tagged as low quality then limited reach and insanely high CPC's.

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Hey man,

1. Same domain being used. Binom support are awesome, I just point the sub domain (track.domain.com) at my tracker IP and they add it to the SSH or whatever its called in seconds. So no there are no issues with redirects as there are none. I used CPV Lab a while back, and always had issues adding custom domains.

2. Again, Binom... I add whichever landers to my campaign and allocate a % to each. My campaign URL is track.domain.com/12345 and my landers are go.domain.com/lp1 etc.

The only time I've had that issue is when I've either been running in a niche like mortgage and the advertorial is loaded with trigger keywords, if the lander is too short, or my main root domain had nothing on it. Right now I have not had any issues with low quality for what I'm running. I don't know if this is directly related to my current decent CPMs etc, but it's definitely not harming anything... having a blog on your root domain with good, valuable content is going to be hugely beneficial.

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Offer 1 - 10-02-2020 - 16-02-2020


Ad spend: $2,990
Link clicks: 2324 (according to FB stats)
CPC: $1.29
Leads: 340
CPL: $10.63
Revenue: $3,614
Profit: $624
ROI: 20%


So, short lived results with this offer and campaign into Feb. From Tuesday to Saturday this past week, the results were pretty poor. 3 days just above breakeven, and 2 days negative. However the only thing that kept me in profit was Monday and Sunday (yesterday) hitting 50% ROI. The culprit? My CPMs doubled, no clear reason why. I'm still in profit, so I'm going to keep trying to get this campaign consistently profitable.


Offer 2 - 10-02-2020 - 16-02-2020


Ad spend: $11,726
Link clicks: 11,635 (according to FB stats)
CPC: $1
Leads: 863
CPL: $13.59
Revenue: $18,986
Profit: $7,260
ROI: 61%


Was hoping to scale this offer, and got off to a great start Monday and Tuesday with 200% days... but Wednesday brought some bad news... the last 2 weeks my lead quality had just been below par. Looking through the data, my affiliate manager told me most likely due to a large chunk of my leads coming in after call centre hours 8pm - 1am CST meaning lower contact rate. Makes sense... So I duped the campaign and set it to a lifetime budget so I could test out day parting during call centre hours (8am - 6pm CST). CPMs on the new campaign skyrocketed, from $8 to $19. I let it ride in the hope it comes down, and it is starting to. It's gone from $19, to $15 yesterday. The only difference being I'm running a lifetime budget. Exact same targeting, ads etc. Going to let this campaign run and see if the CPMs continue to drop. Meanwhile new lookalike audiences being introduced to freshen things up. Also had some new videos created, so will be giving them a whirl to see how they fare.


Offer 3 - 10-02-2020 - 16-02-2020


Ad spend: $1,970
Link clicks: 3682 (according to FB stats)
CPC: $0.54
Leads: 185
CPL: $10.65
Revenue: $2,300
Profit: $330
ROI: 16%


Started testing a new offer, got off to a rocky start with the first 3 days negative. But last 4 days have been breakeven and profit with 2 days being 50%+ green. So this offer is showing promise. It's a little bit of a weird one as seems to be forming a pattern of being ultra profitable in the morning up until midday, then starts to tank. Not enough data to make any kind of assumption just yet but starting to see possible patterns emerge. Anyway, going to see if I can get this consistently profitable. Again, got some videos made and added in lookalikes based off of time spent on advertorial and click throughs.


Offer 1 + 2 + 3 - 10-02-2020 - 16-02-2020:


Ad spend: $16,686
Revenue: $24,900
Profit: $8,214
ROI: 49%


FEBRUARY TOTAL SO FAR:


Ad spend: $32,434
Revenue: $55,078
Profit: $22,644
ROI: 70%


I got to admit, I'm a little disheartened haha. I really wanted to make positive progress week on week and not slip... even though I know that's very unlikely! But yeah part me is a little disappointed despite still being in the green! And overall I'm still looking solid in Feb with just under 2 weeks left. I can easily hit $40k profit this month which is an improvement on last month. I'm looking too short sighted at the weekly progress, instead of looking at the monthly progress. I'm determined to get Offer 1 to a consistent standpoint of profitability. And with the new changes in Offer 2 it's no surprise really that those results were going to drop a little. As long as the quality improves with the new changes, and hopefully the CPMs continue to drop, I should be good to get a consistent $1500+ a day profit just from Offer 2.


So, the $100k/month profit mark is still a way off, but progress is progress!

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Can you please share, where did you put your "Lead pixel fire", on landing page with offer (thank you page) ? Or on your advertorial (prelanding) page ?

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You place the FB lead pixel in the network. You can give your AM the pixel and he will place it for you.

The FB pageview pixel can be placed on your advertorial or landing page to enable you build a LLA audience and custom audiences if you choose to.

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The lead event fires on offer thank you page. I've put my full facebook pixel with lead event inside in the HTML pixel placement on the offer inside my affiliate dashboard.

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I read your answer only now @tombo27. Thank you very much, you’ve been very helpful. Definitely I'll test one thing at time, I have enough budget to do so


Sent from my iPhone using STM Forums mobile app

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Hey man!

Amazing progress! great to see such results are possible in so little time!

Quick question, can you drop any tips about getting videos ads made for different offers?

Yossi

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I'd caution against this if you are looking to prevent FB account bans.

All it takes is for some other affiliate to break the FB TOS for your FB Ads account to be at risk due to association.

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Great job! I'm amazed how you're able to run any kind of offer on Facebook with a tracker.

Thank you for that info! I've never thought about that. If another affiliate breaks the TOS the domain gets instantly flagged for everyone

Now the question is, how do we run it without the conversions sent to Facebook? The algo doesn't like that.

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Most people approximate by tagging clicks to the offer with add to cart. But that misses out on the real conversions which are valuable for your high performing LLA.

One way to solve this is to proxy the pixel in a way that your proxy pixel is what's on the offer landing page, and when it fires, load the FB pixel code on your whitehat clean domain.

Important: Using an iframe is not a solution, facebook is able to know the parent domain (aka offer domain) hosting the iframe and logs it.

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How about if i use a LLA made from a customers e-mail list and use that add to cart cv? Will it be effective?

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The match rate with email addresses of the leads will not be 100% but it’s better than nothing. But I have never seen an offer that will share that data with you.

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You are going really fast it seems like you are in just one niche and looking for offers in the same area. Since you know the drill to get into the profits with FB ads which I don't know at all :-( Build a course and rather selling clickbank offer sell your own offer and believe me people like me will buy it ;-(

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Thanks, I'm very interested in doing something remotely similar to this.

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Hello @Mr Baffoe, thank you for your super useful infos.


I'd like to ask you one thing: how do you "proxy the pixel in a way that your proxy pixel is what's on the offer landing page, and when it fires, load the FB pixel code on your whitehat clean domain"?


I put my pixel on the offer page with the help of my AM, but i'm afraid that the offer is already burned out so i could incur in a ban by assotiation.
How do i proxy my pixel to a safer page if i don't have control on the offer page?


Thank you in advance for your reply!

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is there any update on your follow along? its April and you have not posted Since march

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I'm new to lead gen, this FA is very inspiring to me thank you. Could you please share the best Affiliate networks you are working with?

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what network u are using need a good network with wh facebook offers

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Clickdealer, A4D, Clickbooth

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@mrbaffoe can you gently elaborate on the proxy pixel? Thank you

.R

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I'll ask Mr. Baffoe for us!


Amy


Sent from my iPhone using STM Forums

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cc @alessandropalazzi

This system only works if you are using a landing page that you own. When a user clicks to the offer, we track to see if that click converted into a sale in the background. Once that happens the FB pixel is automatically injected into the landing page. This triggers the conversion on your own domain.

This is also a solution for cases where you are not able to verify the page the conversion happen on due to the ios 14.5 changes.

You can get this functionality in Prosper202 Lite for free if you want it.

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Ah so it's a feature in Prosper202! Can't beat free!

Mr Baffoe knows FB tracking (and tracking in general) inside out. I always learn lots in every conversation I've had the pleasure of having with him.



Amy

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nice workaround! always resourceful!

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Hi @tombo27. Great write up! Few questions though:

What's your testing process? How do you decide when you cut off an offer and move on? How many ads, landers are you testing for each offer?

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