Home > Paid Traffic Sources > Push Traffic

---

What really happened to Push traffic? (19)

---

Hey

I've been running traffic to Push for some time and had campaigns optimized and running on Propeller Ads going break-even to profitable days.

Lately (since around the 5th of February).. Push started behaving strangely, suddenly conversions on alot of campaigns tanked to literally 0 conversions and budget was spending to the fullest and bidding the heaviest, conversions pretty much didn't pick up since then.

Creative's CTR has went up for alot of the campaigns, but CR dropped. Lander's CTR's remained the same, and offers (which are from multiple CPA networks) weren't changed, so the only cause of it I'm thinking is the traffic source itself.

I will try restarting the faulty campaigns once again, but lets see what happens.

Has anyone else noticed strange behaviors with push lately?

This might be related to the Chrome 80 update or it might not, if it is, how do we adapt to it? In page push is still not an option really due to a very low traffic volume.

Btw in terms of fatigue, some of the campaigns that died were running for about two weeks, and some of them were running for just a couple of days - optimizations looked promising, raised the bids and then boom - no conversions.

I am also running a push collection pop-up & backlink from Monetizer, earnings are pretty much as they were previously, Monetizer lately introduced a new feature of the push collection pop-up to "battle" the Chrome 80 update, it is an "Interactive prompt" as they call it. I have yet to use it though.

Have a great Sunday everyone



Albert

---

Sounds strange, I have long running campaigns and don't see such behavior.

My first idea would be that it has to do with in-page.

Due to the nature of that ad format it's easy to have higher bot % there, this could be a reason for the high CTR and lower performance.

When the in-page was added the first thing I did was to exclude it manually one by one from about 250 running campaigns.

So I would recommend to exclude it as well and then check if the campaigns run normal again.

If not please update here so that we can check more in detail what's going on there.

---

Hi @twinaxe

I am not running in-page push currently, as it has too low of a volume in my opinion.
In-fact, I'm mostly running to mobile devices and High user activity only.
In-page indeed can have more bot traffic than regular Push


Thanks,


Albert

---

Did you see the performance drop for new(ish) campaigns or for campaigns that are running for some time already?

Because when in-page got implemented it was activated in all campaigns automatically.
That´s why I thought maybe you run in-page although you didn´t target it yourself.

---

For both actually, the "newish" campaigns were also looking super promising with all the optimization going correct and showing nice data, then plummeted to minimial conversions.

The ones that were running for "some time" were running for about two weeks and as I reckon In page got implemented much earlier :P
Anyway, Propeller stats showing that all clicks came from the regular Push format.

Btw, I once restarted a dead campaign which got 5 SOI conversions within 5 days, raised the bid by 0.001 and got 9 conversions the same day, ROI 100%!
However, restarting these campaigns didn't help and they continued to suck. What's interesting though is that almost always after I pause a campaign I'm getting an unusual amount of late conversions there sort of like Propeller Ads saying "don't pause it bro, we can convert... come back to us!"

---

Did you check your conversion quality with your affiliate manager?

Since it's 2 weeks, it seems about the time when the advertiser or network can check quality and starts adjusting their "deductions" and start scrubbing when they see your traffic is not backing out. And it can make sense that your traffic is equally low quality for all networks.

Did you also check that the traffic is coming exactly from the same placements/zones? I've had countless situations where the stats on the surface looked the same but the placement/zone that was pulling in the most ROI disappeared.

Those are the 2 biggest things that come to mind basically... Both pretty classic situations.

---

Here is the data from all RichPush campaigns combined from Feb4 to today for CTR and CR. I think there is nothing to worry about at the moment.

---

Hi @manu_adefy! Good to see you here on the forum!

Well, for one affiliate network it is about 2 weeks since I started sending traffic to, good idea to tell my AM to check my quality of traffic!
The second one, I just started running the offer a week ago, so I don't know if its scrubbing, but it went 180 degrees red on me quite quickly.

For the other thing, I thought about that, the traffic is coming from mostly the same zones which (some of them) became unprofitable and those zones are mostly the ones that are bringing the most "redness". I blacklist zones quite aggressive usually at around 1x payout..

---

What about the traffic volume? Do you see any decrease on that, or it looks just normal like it was before?
Maybe you can try changing your campaign settings and allow Medium as well as Low activity users.

+1 for checking about the conversions quality with your affiliate manager. If the volumes and ctr don't show any noticeable drops in performance, it could be a scrubbing issue.

---

Volume remained pretty much as it was, but it wasn't huge from the first place I found Medium to not have much volume so far, and didn't manage to scale my campaigns to low User Activity yet.

Btw, rapid drops in CR often happen to me when I increase the budget for some reason... A campaign can be profitable at 10-20-30 $ /day budget , I would sometimes then increase the budget by 10$ more and CR would drop drastically, I have yet found an explanation to this phenomena and I wonder if anyone got an answer on that

---

Can be many things but most of the time it's either the offer or the traffic.

Take a look on the placements and see if something changed over there.

Are you still getting volume from the ones that brought you conversions?

Are there maybe some new there weren't there and now they are sucking your money?

You said your lander CTR is the same, but as a precausion also check your domain if it wasn't flagged by Google.

---

CR on previously good placements or general campaign CR?

In the end it´s pretty normal to first have a drop in CR when you start scaling.

When you increase budget you not only receive more traffic from the good placements or same placements as before.

You also receive traffic from new placements so that you need to spend a bit first to have enough stats to gauge all placements.

As an example, let´s say you increase budget and then receive traffic from many more placements but they only have 1-2 clicks each.
Then it can look like a big drop in performance but these placements have nowhere enough data to see if they are good or not.

Just a few more clicks on each placement can turn the tables.

So when you start scaling it doesn´t mean to keep same performance just with higher volume.

It also means to spend a bit more first to work with the new traffic.

---

Thanks alot for your replay Erik!

The zones are mostly the same and I'm monitoring that, alot of the zones that were really profitable become red for a couple of days and then sometimes they rebound.
When I see newer zones picking up traffic (they were there before but spending very little) I would monitor them and cut them after the rule that I set them to be killed at (1x payout).

Edit: You said I should check if the domain wasn't flagged by Google, how do you suggest to check that? And wouldn't that (if domain was flagged) mean the Landing page would get no click through's at all?

---

You can check your domains here:

https://transparencyreport.google.co...rowsing/search

---

That makes alot of sense! Thanks for explaining that @twinaxe, I checked one campaign and actually the CR there dropped everywhere (on all placements as well as the best performing zones) when I increased the budget, but that might be related to other factor. On other campaigns I might had new volume coming in like you've said.

I am doing adult/dating btw, I wonder if anyone could give me an average CR you've been getting, I've been sitting between 0.5 to 1 to sometimes 1.5-2% CR, but I think more can be achieved. My landing pages CTR's on High User Activity on Propeller have been 50-60%, I wonder what landers have you guys been using for casual dating? I am also now trying to create some transition to higher payouts method (SOI > CC or Trial in Casual/Adult dating) and I wonder what someone has observed to be differences in landings pages for this kind of transition?

As well as differences in quality? My AM's prefer me to be doing SOI for some reason.

---

Here are some answers to @twinaxe from @ayoupianist 's FA!

So the overall campaign wasn't the most stable but it was profitable:


And this is how the whitelist campaign looked like:


Some placements remained green, by not as green as they used to be (100+ ROI), ((payout is 1.5))


I actually dropped the bid down later the same day, I saw the original one kept being profitable while the whitelist was red that day.


When I dropped the bid down it just kept being red. I held it for a like a week or so, optimized the whitelisted zones (which you don't usually do..) until I basically excluded almost all the zones, like in screenshot #3 above.

"So again, the same placements that were stable converters with about 20 conversions in the BL campaign had more or less same creative CTR and same LP CTR but offer CR went so much down that the WL campaign tanked?"

Yes that is correct.

---

interesting you think g that google will check the domain and relate it to a push alert? very interesting to hear that thought. Just randomly block the alert? How does that affect the alert to domain quality? cause im assuming it is just an alert and it just neds to be fed??

---

Let me summarize

- Best converting placements from the BL campaign are used in a WL campaign
- Each of these placements had 20 conversions or more in the BL campaign
- The placements that are used in the WL campaign are excluded then in the BL campaign
- Targeting, creatives, user activity, LPs, offers is exactly the same in the WL and the BL campaign
- LP CTR is same in WL and BL campaign
- Bid on WL campaign is higher than on BL campaign

Is this all correct so far?

In the first post you say

Are these the campaign we are talking about now?
Are the WL meant with "CTR has went up for alot of the campaigns, but CR dropped"?

Because in your screenshot the WL campaign has much lower CTR than the BL campaign.

And is the campaign from the first screenshot the BL campaign where you got your placements from?

---

Yo ucan check with these 2 tools:
https://transparencyreport.google.co...g/search?hl=en
https://www.virustotal.com/gui/home/url

And yes, you would notice that pretty was, the CR would go dramatically down. Best way to detect that something is wrong with domain/landers in general is to open the hourly graph and see what are your CTRs.

No, not really. This was just about checking if his domain got flagged, this usually drops the CTR dramatically and the campaign almost immediately dies.

---

Home > Paid Traffic Sources > Push Traffic