Here is my experiment with popular local TikToker (14)
Yoooooo guys!
I'm happy to share after a long time with you something that I believe you might find useful. 
There is quite some noise around TikTok lately and I do believe on a long term it could be a great traffic source for eCom products.
Last month I literally spent a few days on TikTok just lurking and thinking how to make something useful for one on our eCom product.
I'm coming from Slovenia and even the most popular TikTokers are not earning any money.
With that in mind, I texted the most popular guy and offered him 125EUR if he make one video with our product. After he received the product, he get back to us with the video in 24h. Actually, he send me 3 videos. 
The next day I've uploaded his raw video in Facebook Ads Manager and I was obvious from the beginning the ad was a winner.
This ad has only good comments and people really find it funny which is great for our brand.
In first 3 days the ad generated 50+ orders at 25% lower CPA than our average CPA in Slovenia.
Here my key takeaways from this exxperiment
- Some TikTokers are really creative.
- Find the one that will fit to your brand and let them do the videos for you
- That way you will receive funny UGC-style content that may work
- They don't make any money so you don't need to pay them much
- Orders are coming only from 18-34 age group with align with TT user base
- I know I need to run more tests to make some conclusion ... but initial results looks very promising
- 100eur for a video for which I don't need to do anything is dirty especially ... Especially because I know how much I can spend before it gets saturated. .
The base idea was to test if TikTok humor which is very specific would work with Facebook ads.
I’m definitely satisfied with results from this experiment and I'm already looking for TikTokers from bigger EU geos to see how much can we scale with them.
Did you run any tests on TikTok? Do you think it can be huge for eCom in the upcoming months/years?
The main think I will try to figure it out now is how to do this on a scale.
Brilliant stuff man! Love it!
Thanks for sharing your experience, Excellent stuff !!! Its not just ecom its pretty great for all niches Instragram/ YT used to be good at ... For Example its working amazingly wellf or travel etc
Originally Posted by kjrocker
TikTok will be huge IMO.
I personally like it much more than SnapChat (that I never really understood)
With TikTok it's different ... even I'm addicted and it's my new best friend on toilet. )))
Also noticed a huge influx of gurus there giving out "know how" lately.
The best thing that could happen to you will be if you will be able to create a meme around your product.
That can be massive!!!
P.S. Meme about product, can't believe I'm saying it. But yeah, it's 2020 and we talk about something as crazy as TikTok
@erikgyepes haha it was the same with me! After one week I just deleted the app because I was spending hours scrolling and laughing till crying.
If Instagram is new smoking, then TikTok is pure heroin.
On the link below is doc TikTok "case-study" published on businessinsider.com today.
https://docs.google.com/document/d/1...JE2O50OB4/edit
It's in doc because I don't have BI Prime but I noticed you can find HTML if you views source and then parse text from it. 
Cannot wait to see wild boar memes on my TikTok soon! JK!
Good to see you back and nice approach you had there.
It´s always good to see people thinking a bit outside the box.
Wakeboarder is back with yet another great share
How have you been mate?
Originally Posted by erikgyepes
Originally Posted by twinaxe
Facebook advertising is every year more and more about creative development because targeting and everything else is done by the AI.
Originally Posted by matuloo
Can't complain to be honest.
Took some time off work but now we are back in the Scaleship for the past 14 days.----
The ad is still converting strong so we're already planning new ads.
It looks like I will receive beta access to self-served TikTok to run some camps. I will keep you posted how it goes and I will probably open FA for my first TikTok campaign.
OMG that guy in the pig costume/tshirt ... I always wondered what it takes for people to make this level of fun of themselves )) I thought it would take more than $125 bucks to publicly humiliate yourself LOL
Check out all the tourism boards and resorts using influener marketing to boost tourism , Specially UAE based companies you will find tons of examples
BTW I love to follow https://www.tiktok.com/@laurbubble since I met her in london and love to follow and see how she does promotions and takes sponsorships
LOL the guy in the boar suit!!! Awesome tips will try them for sure!
Brilliant indeed!
The best ads are the ones that can grab people's attention, invoke some type of emotion, and entertain.
@wakeboarder You've figured out a way to achieve all three!
Will try to implement more humor into my own ads as well. Thanks so much!
Amy
Home > Paid Traffic Sources >