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Copyliance: How to Write for the Health Space Without Getting Slapped - Heath Wilcock (2)

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HEATH WILCOCK - Copyliance: How to Write for the Health Space Without Getting Slapped - AWA2019 REPLAY



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This video is part of the exclusive bonus for our members, for more information and full list of available AWA2019 speeches, visit this thread: https://stmforum.com/forum/showthrea...M-members-ONLY!
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Some information about the speech and the presenter:


TOPIC: Copyliance: How to Write for the Health Space Without Getting Slapped

Selling in the health industry is a different game. It’s a balance between compliance, psychology, and creating copy that resonates with the customer.

Heath Wilcock knows copy. It’s about understanding how to get your audience to know, like, and trust you - fast. Knowing that hype copy loses, every time.

Customers are getting smarter so you need to speak to them at their level. We know the weight loss market can be tough.

That’s why Heath has created a new style of copy to help you get back to the top.

A trick with the health industry is creating copy that not only works, but is compliant.

Heath’s 5-step process will help you stay compliant and make any ecom product irresistible - even in an oversaturated market.

At the end of the day, advertorials beats compliance at every turn and Heath will show you why!


Speech by Heath Wilcock
Founder & CEO, Fold Soup Copy


Heath Wilcock is the owner and founder of Fold Soup Copy.
He fell into copywriting by way of improv comedy, which he has been doing and teaching for over 10 years now.
Through this, he has developed the "improv copy" method.
This gives him the ability to write without hesitation, crack new angles, and develop engaging stories for products and services.


WATCH THE VIDEO REPLAY BELOW:




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This video is part of the exclusive bonus for our members, for more information and full list of available AWA2019 speeches, visit this thread: https://stmforum.com/forum/showthrea...M-members-ONLY!
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I just watched this again, for the 5th time, and I find something new every damn time.

I also realized I never commented on it.

So now I have

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