Are there "BETTER QUALITY" traffic even in Push? ZeroPark/Propeller/RichPush? (12)
Are there "BETTER QUALITY" traffic even in Push? ZeroPark/Propeller/RichPush?
Hi guys, i've had my eyes opened while doing adult traffic about higher quality traffic(people who see your ads for the first time the come on the site ) and low quality traffic (people who see you ads after seeing 20 other ads).
Of course the higher quality traffic converts better.
Does the same logic apply in Push also?
For example if I target premium on propeller, is there a way to make users see your ads the first or second? Or bidding is just about amount of impressions on push and that's all?
I once had a campaign on ZeroPark where it was barely breaking even for days, then suddenly the ROI got to 100%, and I didn't touch anything!
Do you think that it was cause somehow my bid was luckily competitive on that day( maybe some high bidder stopped bidding) and I got high quality traffic for that reason ? 
Thanking you in advance for your insights
For push to filter by quality depends a bit on the trafficsource you use.
On some sources you can control the quality better than on others.
The most important factor to do so is the user subscription age or user activity.
When the user is fresh or has higher activity it usually converts better.
You can have placements that convert very good on fresh users but are not profitable on old and not active users.
Downside is that volume also is lower and bids are higher.
Nontheless it's often worth it to target these segments, at least for testing.
That doesn't mean that sources where you can't target user freshness are all low quality.
I have many campaigns running myself on such sources.
But sources where you can't target user freshness or activity are better for scaling an already optimized funnel.
The traffic you get there is basically like running without any activity targeting at all.
This means that you receive way more volume which is great for scaling but it also means that you receive all traffic, the new and active users as well as old not that good converting users.
About your example with Zeropark, I know the situation myself but also the other way round.
I have campaigns running on good profit for some time and then suddenly there is a big performance drop although I didn't touch the campaigns.
2-3 days later the campaign is performing good again.
In this case I could imagine that it has to do with the websites who collect subscribers, how they handle the subscriptions, clean their userbase or whatever.
What I usually do is I test on sources with fresh and highly active users on lower volume and when I have a good converting funnel I use other sources and wider targeting for scaling.
Another thing how you can control quality and performance at least a bit on sources that don't offer such targeting is how you run campaigns.
When I target fresh or high active users I usually run BL campaigns to get maximum volume from these settings.
When I run RON without such targeting I rather run WL campaigns with proven targets/placements.
That way you receive less traffic compared to BL but because you run RON there's still enough volume for your campaigns.
Hi guys, I think that when we talking about push what should be guiding us is the number of days that pass since the user registered.
Of course, you need to aim for "hot" users that were active (or register) in the last 10 days. Not all the DSPs that delivers push traffic can provide traffic from hot users.
On AdservME we can provide users that sign from the first day and ready for some action!
Feel free to contact e and get more details.
S: Hezziv
e: Hezzi@snw.media
Register to our platform:
https://dsp.adservme.com/advertiser/login
I haven't used a push platform yet that lets you target users guaranteeing its there first time seeing it however on PushGround which I have so far like they let you target by how long the user has been a part of the push subscriber base. For example 1-2 hours or 1-2 days. The odds of them seeing ads 1-2 hours in are of course a lot lower than if you have 7-14 day subscribers targeted . On PropellerAds I have not tried the premium traffic selection but targeting high activity users seems to work by far best. RichPush I have only ran a few campaigns and didn't notice anything that allowed any kind of activity level or subscription time targeting.
Volume was low and performance not better than with high activity.
You can target new subscribers but not really targeting by hours or days.
Hey guys,
In writing our 2020 Push analysis, we found a very strong correlation between traffic quality (measured by CTR) user age (user freshness/user activity) shown above. This why we offer 14 different user freshness groups, as offshore said, include targeting within the first hour. This gives you the best chance to have your ad be the first someone sees. We also did this to allow you to stratify your bidding across the different user freshness groups because it's clear that the different groups don't yield the same results. We always recommend testing your campaigns on fresher traffic then scaling to older groups.
Originally Posted by pushground
Hey guys,
In writing our 2020 Push analysis, we found a very strong correlation between traffic quality (measured by CTR) user age (user freshness/user activity) shown above. This why we offer 14 different user freshness groups, as offshore said, include targeting within the first hour. This gives you the best chance to have your ad be the first someone sees. We also did this to allow you to stratify your bidding across the different user freshness groups because it's clear that the different groups don't yield the same results. We always recommend testing your campaigns on fresher traffic then scaling to older groups.
But it can also happen that a campaign converts very good on fresh users but payout is too low and/or bids are too high to really make it worth it.
Then it sometimes can help to run it on older audience with much lower bids to still get it working.
Originally Posted by matuloo
Also would be interesting to see how the user freshness was affected.
I upgraded to Chrome 80 today, first thing I did was to load my lander 
Prompt was so far showed, hope it will stay like that for a while
Originally Posted by erikgyepes
I upgraded to Chrome 80 today, first thing I did was to load my lander
Prompt was so far showed, hope it will stay like that for a while
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