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Is there low quality traffic and high quality traffic in TRAFFIC FACTORY? (15)

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In the beginning of my tests i've had good conversions, then it suddenly stopped. The clicks CTRs are good, landing page CTR very good.

I've read on a article that there are ways to get high quality traffic on TF and also bad quality traffic. They are rated Good/MEDIUM/BAD

Could anyone please elaborate on this and share how to get how quality traffic on TF please and how it works?

Thanking you again for your help

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They sell traffic from basically 2 sites only, xvideos and xnxx... so you're still buying from a limited pool and the traffic should be the same day after day... more or less.

The quality depends on a few factors though ...

1. part of their traffic are people using proxies and VPNs... they cleaned this a lot recently, and when you set your campaigns to only receive traffic where the language matches the GEO you buy from, you should be fine.
2. depth of the ad sessions ... the first impressions are better quality than the reimpressions.
3. the other targeting options... select traffic that you know converts the best with your offers.

The drop in conversions can also be related to banner/LP burnout, offer functionality, tech problems, hosting issues etc...

But all in all, the traffic on TF is as good as it gets, when talking about the general tube traffic out there.

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Traffic Factory has always been hit or miss for me.

Sometimes the quality is great, sometimes it's trash.

I don't like the fact that they recently combined their mobile header and footer spots, I think this leads to a lot of inconsistency.

Just my experience anyway.

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Can you elaborate on the targeting options you're talking about?

From my understanding TF has very little to no targeting available outside of device type and categories (which seem useless).

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That's the thing, I read that there are ways to hit the quality traffic as it's segmented between Good/Medium/Bad. And the bad traffic has to be avoided at all costs.

The thing is what the hell do they consider good traffic and more importantly, how to get it

So if we're hitting the sh*t traffic, no wonder campaigns can suck.

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I don't know if there is a way to specifically target good/medium/bad traffic other than bidding higher to get first impressions.

I do know though once you slip down the totem pole the quality seems to change a lot compared to other traffic platforms.

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Thanks for the tip man

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Yup, there are not many options, it was more of a general statement, that such things can influence the quality... categories sometimes work for me for example.

Usually it's about the bid as you mentioned, I've mentioned it a couple times here on the forum too, once you're too low, the quality is shit. At some point these used to show the exact position in the bidding chain ... spots 2-3 worked the best for me.

And yes, merging those spots was a very bad move. They sometimes do things like these, probably helps them sell more volume but it's definitely not good for the media buyers.

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Could you please explain how to get in these top 2 or 3 positions please? Is it just about putting a massive bid there? Or there are other elements in play please?

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The only way you're going to get positions 1-3 is if you put in a high bid.

It seems like you're looking for some secret ninja method to get good impressions, but I'm pretty sure the only way this is possible is through a high bid on Traffic Factory since no targeting is really possible.

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No way to tell now how much to bid, they used to show the position info but not anymore.

So the only way to do it now, is to increase your bid until you see no dramatic increases in traffic anymore, then you know you're close to the top. Then decrease the bid a bit so you don't compete for the first place. Usually, at some point you see a significant increase in conversions, thats when you reach the "good traffic" zone and that's where you wanna operate.

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Thanks a lot for sharing your knowledge! You're a life saver really. I've been reading for days to try to understand how this works.

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It takes a bit of experience, but you'll get there

Not all sources are this "position sensitive" it depends on the algo rotation that they are using. You'll get a hang of it after running a few campaigns.

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Another newbie question ... when you raise your bid on TF, how much time do you leave to notice the effects?

Say my bid is on 0.18 dollars and I raise it to $0.2 ... how much time do you leave for the changes to take place?

Another last question please, for geos like UK and FR, what are the average 2nd and 3rd place bids have you noticed? I'm asking in case I overbid and go way above the average, like now i'm at 0.2 and I never bid that high before xD

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The effect kicks in pretty quick, but you need to consider the hourly differences. In adult, you will get the most traffic in the evening, so don't let that confuse you.

Technically, all you need is something like two hours to see whether they close higher in traffic than the previous ones, but again keep in mind that the traffic levels vary based on the hour of the day. Since I have past data to look at, I can tell whether I gained a position or not very quickly.

As for the bids, can't really give you exact numbers honestly, as they don't stay the same. But 0.2 is far from the max bids Im using sometimes

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