I'm not sure how the POF tool works.
For 99% of ads, there's a value 'days seen:1'. How is this possible? There can't be that 99% of ads run less than a day.
instead of noticing that, try to notice the ones that run the most. its innovative marketers thinking out of the box that can learn something from.
You have to sort them. Just click on the downward arrow.
If you're targeting a specific niche, basically anything that isn't christian dating, imo it's better to just make an account and look at the live ads. For over-arching strategy is best to look at the longest-running ads, but you can't really find out how marketers are targeting for example black people because there's 0 in the spy tool.
^^^^this is dead on
....the tool is good to give you an idea of the types/styles of images that work....imo thats the best use of the tool....