Machine Learning on Facebook Smarter Than a Seasoned Media Buyer - Savannah Sanchez (1)
Machine Learning on Facebook Smarter Than a Seasoned Media Buyer - Savannah Sanchez
SAVANNAH SANCHEZ - Machine Learning on Facebook: Is It Smarter Than a Seasoned Media Buyer? AWA2019 REPLAY
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This video is part of the exclusive bonus for our members, for more information and full list of available AWA2019 speeches, visit this thread: https://stmforum.com/forum/showthrea...M-members-ONLY!
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Some information about the speech and the presenter:
Topic: Machine Learning on Facebook: Is It Smarter Than a Seasoned Media Buyer?
Expert vs. Machine - the age-old question. Facebook Machine Learning has been the talk of 2019 and the experts say it's not going anywhere anytime soon.
Is it really what it’s cracked up to be? Savannah Sanchez is a firm believer in using CBO.
In her mind, the “Power 5” has challenged everything we know about media buying.
She has seen her agency spend $100M+ this year utilising Facebook’s Machine Learning capabilities.
Everything from CBO, automatic placements, dynamic creatives, and more.
Savannah has conducted an experiment split-testing CBO against a seasoned media buyer.
She'll be revealing the results live on stage at AWA19. Come find out if automation is the answer to media buying at scale on Facebook.
After sharing the results, Savannah will share the exact account structure and creative-testing process she used to scale accounts above 100k/month using CBO.
Expert vs. machine...who will win?
Speech by Savannah Sanchez
Paid Media Manager, Common Thread Collective
Savannah leads the team of Facebook and Snapchat media buyers at Common Thread Collective, one of America’s most in-demand ad agencies.
She also enjoys teaching others her ad buying methodology, which relies heavily on machine learning and robust creative testing.
Having personally managed over $10 million in ad spend at a profitable return, she has shaped the media buying strategy for top ecommerce brands.
Some brands under her belt are ColourPop, APL, and Love Wellness.
WATCH THE VIDEO REPLAY BELOW:
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This video is part of the exclusive bonus for our members, for more information and full list of available AWA2019 speeches, visit this thread: https://stmforum.com/forum/showthrea...M-members-ONLY!
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