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Huge increase in CPC and dramatic fall in conversions with LLA (5)

01-15-2020 01:45 AM #1 postmalone9 (Member)
Huge increase in CPC and dramatic fall in conversions with LLA

Hi there!

Promoting a CB offer on FB in the health + fitness niche and was given a customer list by the vendor which for about 5 days served me very well. Was operating at about $50 per day spending and getting 300-500% ROI at first. This was with a 1% look alike list, 40-65yo FM USA.

CPC was around 30-40 cents, and CTR was 30-40%. All looking great!

After creating some new adsets with the same audience and upping budgets to $150, the list has completely stalled, with the CPC gone up to $1+. CTR is still high, but conversions have no dropped to basically nothing, and I'm wondering what the hell went wrong.

Wondering if anyone has any advice straight off the bat as to what to look out for here?

01-15-2020 04:38 AM #2 stickupkid (Senior Moderator)

Your angle might be exhausted? Try to launch on a new (or old) Facebook account.

Or just duplicate your winning campaign couple of times.

Might be you just hit a less interesting target audience.

01-15-2020 05:09 AM #3 postmalone9 (Member)

Quote Originally Posted by stickupkid View Post
Your angle might be exhausted? Try to launch on a new (or old) Facebook account.

Or just duplicate your winning campaign couple of times.

Might be you just hit a less interesting target audience.
Thanks for the advice Stickupkid.

The spend wasn't that much at all, so I'd be surprised if the angle was exhausted after having such success with it right out of the gate.

Do you think it's worth testing the LLA with a higher percentage audience or creating new audiences with that same LLA?

01-15-2020 08:40 AM #4 stickupkid (Senior Moderator)

Quote Originally Posted by postmalone9 View Post
Thanks for the advice Stickupkid.

The spend wasn't that much at all, so I'd be surprised if the angle was exhausted after having such success with it right out of the gate.

Do you think it's worth testing the LLA with a higher percentage audience or creating new audiences with that same LLA?
Logically, a broader LLA wouldn't result in higher conversion rates. Most of the time it's done when you hit a great ROI on LLA 1%, and you think your angle should work on a much broader audience too. Gain volume, with a slight lower ROI.

The second option you mentioning might be more interesting yes. Also duplicating campaigns will see very difference results often.

At the end it's all about testing. One campaign started today can be shit, pausing it and relaunching it 3 days later sometimes give way better results. Timing is something you can't teach, test or master, just a matter of luck!

01-15-2020 10:44 PM #5 postmalone9 (Member)

Quote Originally Posted by stickupkid View Post
Logically, a broader LLA wouldn't result in higher conversion rates. Most of the time it's done when you hit a great ROI on LLA 1%, and you think your angle should work on a much broader audience too. Gain volume, with a slight lower ROI.

The second option you mentioning might be more interesting yes. Also duplicating campaigns will see very difference results often.

At the end it's all about testing. One campaign started today can be shit, pausing it and relaunching it 3 days later sometimes give way better results. Timing is something you can't teach, test or master, just a matter of luck!
Thanks, really appreciate your help. I did just notice when setting up a new campaign that my facebook pixel for conversions is showing a yellow hazard sign next to it and saying that there is an issue with my pixel that may affect events and data, however, when i go to the event manager and pixel settings for conversions, it says that it is working fine. Not sure if you've seen that before?

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