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Testing a winning lander in another geo (19)

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Hey guys,

After testing a bunch of landers for a ZA offer, I found one that out performs the others.

I tested this same lander for two DE offers and got not even a single conversion after spending x10 payout.

Is that normal?

Thanks.

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Hey there,

Yes this is normal.

Unluckily there is no guarantee that a lander that is doing good in Geo A is also doing good in Geo B or Geo C.

For sweeps for example you mostly have spinwheel, gift boxes and questionnaires and sometimes "find the envelope with price" landers.

One of these usually always works but which one is what we need to test.

Another thing is that (especially for sweeps) the people in Tier 1/2 geos are much more used to the stuff and the landers for long time already.

It still works very good but in Geos where people don´t see the same landers for many years the same landers can work much better.

This can be a reason why your lander is doing good in ZA but not in DE.

But it can also work the other way around.

You also can have the situation that a lander that is doing good in DE is doing even better in lower Tier Geos.

As usual there are no "cut in stone" solutions or one site fits all solutions for such stuff.

In the end it often all comes down to the good old testing.

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^^

tldr:

DE is hard for pops and push is getting there as they've been bombarded with the same landers for years so CTR is low and CR even lower.

In my experience, ZA is super click happy, I have an average of like 8% CTR with up to 30% CTR on good landers. In DE my average CTR is like 0.37% up to like 2% on a good lander.

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Does the LP you used in ZA feature any brand? Many of the more aggressive, but well performing, landers are using these tactic ... acting like it's a promo organized by some local, well known brand. Maybe the LP used some local ZA brand that is not present in DE?

That might be one of the reasons why it didn't work.

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I totally understand now.. thanks a lot man for your feedback!

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now it makes sense after you said that DE is hard for pops, i was surprised because i didn't get even 1 conversion after spending 10x payout on this Geo with my well performing lander.

Thanks for mentioning the stats, my CTR for ZA is 12%

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No it doesn't mention any brand, it's a white hat lander that I customized (making it more personal) following your advice that i read in some thread and it worked for me quite well.

However, i didn't get a single conversion testing it on DE, i guess what @jaybot said make sense, people in DE are used to these kind of landers.

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Could be some specific of the DE market for sure and it could also be just a bad offer... did you test more than one?

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As Matuloo said, you can indeed try to localize the lander using a well-known “hot” carrier, supermarket or electronics store brand. And yes most of the users in DE have been bombarded with popads with generic phone landers for years already. We see supermarket SOI offers usually working pretty well on push and pop sources as well, especially in Germany, perhaps that’s worth a test?

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Yes, actually i was splittesting 2 offers (recommended by my AM) so they should be good offers.. I will test more agressive landers and see what happens.. Thanks man!

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Thank you for your valuable advice, i will try that and see.

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What really stands out here for me is the Language. I am guessing what you ran on ZA was in English while the most common language in DE is well.. German! Language targeting and browser language are extremely crucial. A good lander can really perform well if you do the proper language modifications

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Thanks for your answer, however I already translated the LP to German and targeted only German in browser language...

The problem was that the LP I used is already seen by DE audience i guess..

Well, I splittested more landers and now I see some conversions..

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Probably. I just wanted to mention that you may want to try not targeting any language in the traffic source. Just leave it broad.

You may be surprised how many people have their browser/phone set to a different language than their native tongue.

Worth a test

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Thanks for the tip man.. i will test it

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When you do that, keep a close eye on the traffic where the lang doesnt match the geo. It can certainly be the way jaybot mentioned, plenty of people don't have the browser/system lang set to their native one... heck, even I have all my computers set to english while I'm Slovak.

But in certain markets, different language VERY OFTEN means that someone is browsing through a VPN, for example. I see this in adult a LOT. People from countries where adult stuff is banned are using german and dutch proxies a lot... the traffic looks like it's originating from DE or NL, but the lang is different and as you could guess, that traffic doesn't convert and when it does, the quality of the leads is super low.

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it makes sense now.. thanks man!

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Why do you think you got more conversions? What did you change in the landing page?

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I tested localized landers as @Advidi_com said

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