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Ads having the same performance as yesterday, except conversions? (8)

01-05-2020 07:10 PM #1 offshore (Member)

Try raising your bid. Had the same thing happening with one of my campaigns and raising the bid took it from .74 cent profit to $29 profit in minutes. No guarantee it’s that I’m fairly new to push myself but raising the bids slightly re improved my conversion rate dramatically. I did also rotate in a few new ads so maybe for the heck of that try that too.

01-09-2020 01:07 PM #2 creacom1125 (Member)

Quote Originally Posted by offshore View Post
Try raising your bid. Had the same thing happening with one of my campaigns and raising the bid took it from .74 cent profit to $29 profit in minutes. No guarantee it’s that I’m fairly new to push myself but raising the bids slightly re improved my conversion rate dramatically. I did also rotate in a few new ads so maybe for the heck of that try that too.
Thanks man but didn't work ... it's like everything is depleted in one day and then it's barren soil :/

01-09-2020 07:42 PM #3 offshore (Member)

Quote Originally Posted by creacom1125 View Post
Thanks man but didn't work ... it's like everything is depleted in one day and then it's barren soil :/
I know how you feel man I got a campaign to over $300/day revenue and had one $30 profit day roughly and the very next day dove from $300 in revenue to -$255 with $30 in revenue.. just have to keep on going and not give up!

01-09-2020 08:22 PM #4 matuloo (Legendary Moderator)

The algo of the network is likely sending you different traffic than the day before. When this happens, I pause the campaign, make a clone or two, and run those. If it doesnt help, I wait 2 or so days, then relaunch the original campaign or create a new one from scratch.

01-10-2020 06:14 AM #5 jaybot (Veteran Member)

Quote Originally Posted by matuloo View Post
The algo of the network is likely sending you different traffic than the day before. When this happens, I pause the campaign, make a clone or two, and run those. If it doesnt help, I wait 2 or so days, then relaunch the original campaign or create a new one from scratch.
I hate how often this works. But it does. Especially noticeable on long-running campaigns (weeks-months). Suddenly visits, clicks, conversions, everything drops like a rock.

That's weird. Clone. Start.

Back in business.

I swear the sources are just trying to see if we'll notice sometimes.

01-10-2020 08:18 AM #6 matuloo (Legendary Moderator)

Quote Originally Posted by jaybot View Post
I hate how often this works. But it does. Especially noticeable on long-running campaigns (weeks-months). Suddenly visits, clicks, conversions, everything drops like a rock.

That's weird. Clone. Start.

Back in business.

I swear the sources are just trying to see if we'll notice sometimes.
Yup, it's quite common

It's partially caused by the CPC system... new campaigns enter some testing period, in order for the algo to "see" what the CTR would be, and this initial traffic tends to be better in quality. But sometimes it's just random... I guess it's partially coincidental, certain part of the traffic simply sucks and if you happen to get it served to you, the campaigns tank.

01-10-2020 02:09 PM #7 twinaxe (Senior Moderator)

Some things we just can´t understand by out logic

Sometimes algorithms can be pretty strange.

I have some long running Push campaigns on Zeropark where some targets are doing very good for long time, then suddenly they suck completely for 1-2 days and then they get back to very high performance.

01-10-2020 02:31 PM #8 bbrock32 (Administrator)

It's quite normal at such low amount of clicks.

The data isn't really statistically significant.

On the other hand, in your example, it could also be just a matter of the offer converting less ( slower load times due to tech errors, backend changes etc ).

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