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Best Time Of Day To Test Non-Dating Facebook Ads? (8)

01-04-2012 05:46 PM #1 windjc (Member)
Best Time Of Day To Test Non-Dating Facebook Ads?

Is there a prime time of the day to start a FB campaign for highest CTRs? On non-dating offers?

01-04-2012 06:17 PM #2 rich (Member)

I generally try to launch around 8/9am but no proof that's the best to be honest.

I'm an impatient person so I pretty much just launch whatever time as long its not past 7pm

01-05-2012 12:39 AM #3 windjc (Member)

Thanks. Appreciate the input.

01-05-2012 02:07 AM #4 asianpersuasian (Member)

I never launch new ads 11pm-10am just my preference.

01-05-2012 02:32 AM #5 stackman (Administrator)

If i had to say a general trend i've noticed over the years it's
* 12am - 5am is the worst for conversions
* 11am - 4pm is the best for conversions

01-05-2012 05:52 PM #6 darkforces (Member)

Quote Originally Posted by stackman View Post
If i had to say a general trend i've noticed over the years it's
* 12am - 5am is the worst for conversions
* 11am - 4pm is the best for conversions
Yeah that looks exactly like what I tend to see too.

01-05-2012 10:46 PM #7 AdrianM (Member)

In my opinion -- This is going to vary depending on the demographic your targeting (not even offer, really).

I notice that Senior demographics click-through and convert much better early morning. Where-as teen/college demos click-through a good bit int he afternoon and night. Middle-Age'd demographics tend to click-through and convert for me better in the evening-3am (EST).

Here is a screenshot of last-months dayparting data for one unique US targeted campaign last month. You can see from 4am EST to 4pm EST it's performing highest. This is a NON DATING campaign targeted to 18-64 female (in sep camps ofcourse) demo. They all are profitable.

01-06-2012 03:35 AM #8 shermanchoo (Member)

i do mainly cost per sale.
for sales, they come in

10.30am to 4pm EST
6pm to 11pm EST

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