Home > Paid Traffic Sources > Search / PPC (Adwords, Bing, etc.)

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Need Bing ads - bidding strategy and keywords list to get more clicks (21)

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Hello All,

I'm still a newbie even tho I got some conversions. I always had a trouble to be profitable.

Especially with Bing I find it hard to get lots of clicks, seems they don't got volume.
Also, their bid strategy is very annoying, since when you pick max clicks it takes 2 weeks to optimize and you don't get much clicks. I think manual bid is the best, all the rest is pure crap.

To get the most clicks is to get high quality score, but seems like I need to launch multiple campaign in multiple categories in order to make decent money. Bing allow keyword list of 20,000 keywords but even right now In my list I have 2000 keywords and 65% get 0 impressions! so whats the point.

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I like Bing. Haven't done PPC in awhile, but too many keywords is a common mistake.

You want to find the best keywords, not ALL the keywords.

My best campaigns have like 12 keywords in Broad, 1 in Exact, and 1 in Phrase.

Use Bing's keyword search tool as it's actually really good.

And Yes, bid manual

Quality score is based off of a bunch of shit (and goes up the more people click on your ad), but the biggest factor I've found is having your keywords and ad copy match your landing page title. So. If your ad is 'Best CBD Gummies For Grandma!' The lander better have that in the title too.

Best free Bing info out there is from some dude named solarwarrior on ye olde warrior forum. A quick google/bing search should get you there.

Good luck!

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Hello Jaybot,

Thx for your reply. so you stopped ppc, I guess the game has not changed much, you say you have only 12 keywords but I guess thats after optimizing? or you found them another ways? Also, I'm direct linking. Im thniking putting a landing page but im scared losing clicks since people will have to make an extra click to the converting offer which means I will pay for that click but it will not even see the converting offer. So its like paying for nothing! so Direct linking vs landing page, is Bing traffic good enough for direct linking or landing page is still useful?

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Direct linking still kinda works. But you gotta realize you're competing with people doing monster spending on Native -> lander -> CB

Also

Always have a landing / bridge page. This way you can track the users better.

Even if it's a simple blog post that recommends the user try something, landers always work better.

If you don't want to waste the click (you shouldn't!) Have a sign up form which collects their email address (which you will use for a newsletter that pimps the CB offer) and then sends them to the page with a 'discount'

Then you have the interested users go to the offer, AND get their address to resell them on it later, even if they don't buy today.

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I always go for brand biding with direct offer link on bing, EPC like $7 even more, for this strategy all you need to check which offer has hot trend on search traffic.
trends.google.com
Make sure with advertiser they allow brand biding, most of the networks won't but direct advertisers.

Omar Jr.

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Hello jaybot,
excuse me for my lack of complete understanding but when you say Native-lander-CB, CB=clickbank? and what do you mean by native, Bing is not native ads!? or it is native I thought Bing is just ppc.

Also,Its kind of funny because I did pass the certification test for Bing ads but still was never profitable!

So basically you a landing page this is what you recommends! Excellent!
Thx for you input! if you have more let me know

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Hello Omar,
Great, so I don't have to pay for those spy tool! Do you recommend any of these? spyfu, ispionage, similar web.
Brand bidding is fine but mostly it's not allowed especially with the adult dating offer im promoting!

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Native is an ad format. Like Pop, push, and PPC.

Biggest Native ad networks are Outbrain, Taboola, Revcontent, Gemini, etc.

Bing is PPC (although they have some sort of display network too, but it's weird) and is used for yahoo searches and Siri (and a ton of other random places)

CB = Clickbank

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Hi hoghi001, I used to upload thousand of keywords before but the result wasn't good because:
1. Very low or 0 impressions
2. The keywords weren't targeted specifically

Here're my suggestions:
1. If you want to get high quality score, make sure the keywords on the list are also on the ads and the landing pages. It can increase the CTR.
2. In the beginning, I would suggest you only have 4-10 ads
3. Not all offers are converting on Bing and I have a small budget for initial test. In the beginning, my budget is 2-3X the payout. So if the payout is $40, my budget is $80-$120. If the ROI is larger than -60% or no conversion, then I will stop the campaign and move to a different offer.

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Hello GoBroke lol!
Thats a funny name gobroke!

I like the detailled advise you are providing especially this as been posted 2 months ago. Since there is low volume on Bing and how can you make profitable campaign?! The only way I see is to have like 10 campaigns or more running, ex: one on health, one on fitness, one on nutra, etc.

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Use The Bing Ads Intelligence tool excel plugin Will help you LOADS ...

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Hey Kjrocker,

basically I just put my competitor website in bing ads intelligence tool and I get a list of keywords that I can use to bid? Is there more? is there others tools that i can use in combination like ubersuggest?

Thx

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This tool has plenty of other features, and yes better than uber suggest have a look at the kw templates in tool ...

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Haha lol yeah I picked that username which reminded me how I lost almost all of my money for bad campaigns. If you want to promote offers on Bing, you can make profitable campaigns but it is a little bit harder to scale up. You are right that you need to promote several different offers on Bing to make some profits.

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There is no question that volumes on Bing are significantly lower than on Google, often an order of magnitude lower.

That said, usually you don't want just maximum clicks, you want targeted clicks, since usually you will get paid on some sort of conversion metric and not just based on clicks. Since the overall traffic volume is low, it would be better to instead run more number of offers, each of which use their own targeted keywords.

(I did one time have a campaign a few years back where I was getting paid per click in a tier 2 geo, so in that case, we bid on every single word in the dictionary. It took us 3 days to get that set up.)

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hey cmdeal, so we go back to having a huge keyword list! whats the difference between not just wanting maximum clicks and bid on every word of the dictionary?

thx

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well I hope you are profitable now!

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I am stopping my Bing campaigns right now but I will restart them soon.

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Well, it depends on what problem you are trying to solve, which is usually correlated with what you get paid for. You are likely being paid on conversions, in which case just getting as many clicks as possible across a gazillion keywords is not really the right solution.

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You have proven that the keyword 'fuckbook' is very profitable - why didn't you continue to bid on this & optimise ads?

What were the other keywords that got the most clicks?

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I did continue bidding on 'fuckbook' but volume is low and Bing seems to not be very stable in volume. high volume keyword are generic : porn, sex videos, etc.

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