Dating soi lead quality on push traffic (3)
I have been testing soi dating offers on push. There was some cases where quality was ok, maybe luck? But about 90% of the time, the lead quality is bad. Is there any way to increase the quality of the leads on push? As the advertiser is not making any sales for the soi leads.
Also why will leads from a particular format (push) be any different in quality compared to banners? Ive been told leads from banners are better in quality. Or are there other traffic types that would get better quality leads?
Regarding lead quality: would it be traffic type > traffic source > angle , in this order of importance?
There have been one way i was trying to solve this problem, which is Ive been posting back subids (traffic source ids, campaign ids, etc...) to the affiliate network, but most of the time i do not receive data on the subids/clickids that converted into a sale. Or just get stopped from the offer. Should these info be shared to me? Since i could scale subids that converts, and stop those that dont.
Thanks for reading
It depends where rhose push subs are coming from....
It depends where those banner clickers are coming from....
So it's all about context... all about sources of traffic. Etc
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What you often see on Push for dating is VERY spammy stuff that results in low quality for advertisers as well.
When you want to increase quality you can try to advertise to older guys.
They usually have a better LTV for advertisers compared to 18 year old dudes.
For example you can use images of more mature women and not slutty looking teen girls.
You can also play with the text.
Title: "You have 1 new sex request"
Description: : "Lisa from XYZ is looking for a sex date today"
vs
Title: "Real women are looking for a partner"
Description: : "Sign up for the number 1 dating website"
The wordking you use can also make a difference between promising sex dates or so vs telling straight away that you are promoting a dating website.
For sure the spammy stuff often works better for affiliates but when it doesn´t work for the advertiser as well you often get booted from the offers.
It´s also the question if you want to make short term or longterm profits.
For longterm you sometimes have to swallow the pill and live with lower CR, less conversions and stuff.
But when it backs out for the advertiser you can get higher caps, better payouts and mors so that it can be really worth it in the end.
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