We manufacture a 100% all-natural skincare product that has been around since 1890. We have a patented process and own 100% of all patents and trademarks. We do well wholesaling the product to some retail stores and it does well on Amazon. Our customers rave about the product and we have a 4.5 product rating on Amazon along with a strong returning customer rate.
In the last year we have built out a
We are now looking for other ways that we can grow our business. I signed up to most of the affiliate networks that deal with "Nutra" that I can find in the directory. I am just not sure how well we can do with affiliate with our low price points. Our margins are about 90% so we do have room there but I noticed a lot of the others offer $30+ referral fees.
Our target market we have found to be Women 50+. Any suggestions on what else we should be looking to do to reach this market. I have been a member here for a while but just now getting back and thought this would be a great place to get some ideas from....
If you own the product, I guess you can control the pricepoint
Make a separate product listing for affiliates with similar prices to your competitors, maybe higher if you want to differentiate.
If the margin is too low, it's hard as an affiliate to work it out on paid traffic.
I've seen supplements sold at $79 without any effect at all...
Never understand the importance of good salesmanship in your market.
Keep your prices premium regardless of the supplements you are selling.
That's my point of view...
Yes ive thought of that but its not so simple. Because our products are sold in stores they have a price attached to them that can be easily found.
Some people don't shop around for the cheapest option... they go out for the most convenient options because that's the nature some people buy (e.g. going to a local shop vs going to the supermarket)...
Having a different listing for affiliate I still think it's a business-wise decision... a lot of people just buy stuff the first time they see it without wasting maybe hours of their time for getting a deal worth a few bucks...
If you are concerned with your brand, I still think you can find a way to get around this... Just do the listing through another website or another company to make it seem that there is a middle man in between and that's the reason why the selling price is bigger on that listing...
You simply need to create some perceived separation between between your main listing and your affiliate listing and I guess you are ready to go...
This is my opinion...
Yes my original thought was to create a separate brand for a facebook funnel so my price points can be higher. That is a good option I will look into.
For now, is there anything out there I might be successful with a $25 product with 90% margins? Anyone here can give me some info on what else I should be looking into?