Real story.
An entrepreneur asked for advice about his new venture, as he just couldn't get it moving.
There was some activity there, but not enough to call it a business.
In these cases, it's easy to look at the low-hanging fruit, but as we have seen here on the forums as well, that doesn't always bring great numbers.
And that's because big things need to happen to get big changes.
Which is what we accomplished in this case.
So how?
Well, I can't tell you the details of his business, but I can tell you what the basis of the change was.
And that's the Venn-diagram
Because that's an easy tool that helps you to uniquely position yourself in the market.
Once you have your positioning nailed, the rest flows from there.
I am purposely keeping this short, as now that you know the concept. You can take the next steps and nail it down for yourself.
To read more about Venn diagrams as they apply to positioning, go read "How to fail at almost everything and still win big" by Scott Adams
The main takeaway here is that you need to start with the big things, even though those sound basic.
Resist the low hanging fruit for a minute and do that after moving the big rocks.
Good luck!