Do you prefer streaky high ROI offers or consistent low ROI offers? (21)
Do you prefer streaky high ROI offers or consistent low ROI offers?
Something I've been thinking about lately a lot is offer selection.
Every time I find a "good" offer that converts super hot and is profitable it literally converts for like a week and dies. It's like the advertiser realizes his payout too high or his offer converts too well and pumps the brakes lol.
Then on the other end we have offers that have been around for years, but the ROI is shit (like less than 10%).
I think for me I'm starting to try to lean more towards offers that been around for a while and trying to make them work consistently on a lower ROI / high volume strategy.
Just curious what do you prefer when it comes to offer selection?
I prefer not running other people's offers for starters. You can create your own phenomenons and ride them, altering them at will to suit your audiences. What you are experiencing is classic affiliate burnout.
Assuming the high ROI offers have an overall higher long term ROI I'd say a mixture of both (otherwise you aren't really compensated for the volatility swings). Its like owning a mixture of stocks for diversification purposes in order to achieve a good balance of risk vs reward.
Higher ROI...constant communication with networks/reps and conference attending to hunt whats good in the space (go direct... 
). "skate to where puck is headed"
Originally Posted by taormina
Originally Posted by taormina
Originally Posted by jabong82
Originally Posted by profit-rex
Pros:
- Answer to no one
- Keep all the profit
- Get paid daily
- No competition of any kind. No ripping, no copying.
Cons:
- Have to deal with all the CRM
- Have to deal with refunds, charge backs, and payment processor issues
- Have to pay for all the traffic, even campaigns that don't work
The basic way to run your own offers works like this:
- Find a need.
- Create a product to fill that need
- If it's a digital product, then create all the content. Physical? Buy initial stock
- Set up payment processing
- Create and run ads
- Receive sales proceeds
- Rinse and Repeat
There is no magic to this processand it works well. We have created at least three or four huge offers that sell year after year. We have no competition, and no one steals our campaigns because there would be no point.
This doesn't work with the following:
- Lead Gen, unless you are gathering leads for yourself
- Sweeps, unless YOU are actually holding the contest
Basically, create a product (Nutra, ebook, weight loss, porn, whatever) and sell it.
You don't need an aff network for anything, much less skimming leads, being slow to pay out, and other issues.
Oh, and I own ALL the leads, every email, and I profit on every piece of the funnel, not just the front end. CPA is for noobs.
Originally Posted by taormina
Pros:
- Answer to no one
- Keep all the profit
- Get paid daily
- No competition of any kind. No ripping, no copying.
Cons:
- Have to deal with all the CRM
- Have to deal with refunds, charge backs, and payment processor issues
- Have to pay for all the traffic, even campaigns that don't work
The basic way to run your own offers works like this:
- Find a need.
- Create a product to fill that need
- If it's a digital product, then create all the content. Physical? Buy initial stock
- Set up payment processing
- Create and run ads
- Receive sales proceeds
- Rinse and Repeat
There is no magic to this processand it works well. We have created at least three or four huge offers that sell year after year. We have no competition, and no one steals our campaigns because there would be no point.
This doesn't work with the following:
- Lead Gen, unless you are gathering leads for yourself
- Sweeps, unless YOU are actually holding the contest
Basically, create a product (Nutra, ebook, weight loss, porn, whatever) and sell it.
You don't need an aff network for anything, much less skimming leads, being slow to pay out, and other issues.
Oh, and I own ALL the leads, every email, and I profit on every piece of the funnel, not just the front end. CPA is for noobs.
And curious the size of team you had to put up those kinds of numbers (7 figure profits?)
This is inspiring, thanks for sharing @taormina!
you're a legend
Originally Posted by taormina
Pros:
- Answer to no one
- Keep all the profit
- Get paid daily
- No competition of any kind. No ripping, no copying.
Cons:
- Have to deal with all the CRM
- Have to deal with refunds, charge backs, and payment processor issues
- Have to pay for all the traffic, even campaigns that don't work
The basic way to run your own offers works like this:
- Find a need.
- Create a product to fill that need
- If it's a digital product, then create all the content. Physical? Buy initial stock
- Set up payment processing
- Create and run ads
- Receive sales proceeds
- Rinse and Repeat
There is no magic to this processand it works well. We have created at least three or four huge offers that sell year after year. We have no competition, and no one steals our campaigns because there would be no point.
This doesn't work with the following:
- Lead Gen, unless you are gathering leads for yourself
- Sweeps, unless YOU are actually holding the contest
Basically, create a product (Nutra, ebook, weight loss, porn, whatever) and sell it.
You don't need an aff network for anything, much less skimming leads, being slow to pay out, and other issues.
Oh, and I own ALL the leads, every email, and I profit on every piece of the funnel, not just the front end. CPA is for noobs.
you're a legend
Thank you, been at this since 2012.
Team of about 12 people. Me and my partner, a couple customer support girls, the tracking team, I think that is about it.
I'm trying to start a Youtube channel as well. Perhaps making your own offers might make a good topic? Would probably have to be a multi part vid.....
@taormina you can certainly count me in to subscribe to the channel, that's for sure!
That's the level I wanna get to
Originally Posted by taormina
- regarding the adult side of this. I remember a post here about a guy who created white-labelled dating sites from very intense fetish angles. You can let the big companies do all the research for you, pornhubs latest datashare etc and start milking the cow from a different angle then the same sh#t people see everyday... yes still works.. but it could be much better lol
edit: I found the link https://stmforum.com/forum/showthrea...-my-pervs-at-)
Like Taormina has suggested, the more you control the more you will *most likely* make!
Depending on your traffic source, I prefer high ROI offers because you make a lot in a shorter amount of time. However 95% of these type of high ROI offers are BH thus don't last very long. You can definetly make a lot if you have a stack of back up FB accounts and have the tenacity to keep plugging away despite the regularity of bans.
It is best to focus on finding a balance between both high and low ROI offers. In most cases, the low ROI campaigns doesnt require much time or effort, thus you can set it up and let it run on its own without much time management and then use your time to hit the hogh ROI short-lived campaigns with as much gusto as you can muster.
Basically do both but focus on the high ROI offers to build up your cashflow faster.
I always preferred to have a bit of both... some stable lower ROI campaigns to pay for all the possible costs I might have, so I could dedicate part of my time to finding the high ROI campaigns that have the potential to bring home some solid $$$ really quickly. And everytime the high ROI camps die, I'd still have the low roi stable ones running, giving me the much needed confidence and stability, while hunting for the next high roi hit
Owning the product, as taormina suggested, would definitely be the best way to go at it for the long term, but the complexity of such endeavor always turned me away from developing one. I know it's probably a mistake on my behalf, but I guess I'm too lazy
Originally Posted by matuloo
Originally Posted by taormina
Waiting for @taormina 's Youtube video
Originally Posted by taormina
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