Should Newbie start with POP or PUSH traffic at this moment (17)
Should Newbie start with POP or PUSH traffic at this moment
Hi, I hope this thread will be useful for people who are planning to start AM. It would be nice to hear from experts what they think?
Obviously push traffic. pop traffic has a lot of bot traffic
Both are fine.
But.
I say Pops to learn the basics. Push has too many moving parts for a beginner. I say graduate to push after you get a good handle on pops.
I agree with Jaybot, And also Push is more expensive then Pop traffic.
Keep in mind that usually pop have more bot traffic so you should do a lot of optimization, which is good for you at this period of time.
Best of luck,
I'm going to be controversial here. Yes, I know this is the pop/push forum, but a newbie should start with ECOM. Why? Because it's easy to wrap your head around selling a physical object to a person.
Did you sell something? Great, you understand sales.
Did your ad spend cost less than the price of the gadget? Great, you understand profit.
When I was teaching my ecom course we would regularly take noobs off the street, show them how a funnel worked, show them how to put up a native ad, and these people would make money within 24 hours of launching their offers.
Easy.
Originally Posted by taormina
100 people... 100 opinions and ways of doing business.
It's true that most of the guides here on the forum are about pops/push and I think there are valid reasons for it. For many years, pops was the easiest entry point in the world of AM, back then ecomm was not even close to what it is now. These days there is
For those who just want to learn how to work with traffic, LPs, how to track it etc ... I still believe POPs or push is the easiest path to take, but ecomm might be a very good option for those who plan to run a more complex business... plus the possible scale is way higher than running sweeps on POPs for sure.
There are so many paths to take in AM or online business in general, that's what I love about it
Most successful Push affiliates are growing their own push list and monetizing it, and this is not really newbie friendly if you want to do things right. It's highly techy and has many moving parts as someone stated above.
Pops is always a nice traffic type to get started with and learning the ropes of affiliate. There's many tutorials in this forum which would server that purpose. Learn what a landing page is, how to put together a server, how to configure the tracker, etc. All while you buy and optimize a bit of cheap traffic.
In my opinion, Ecom works best on Facebook which is not really newbie friendly even if you plan to go 100% whitehat.
Originally Posted by taormina
For ecom, adding a shop, a physical product to sell, LTV and customer service on top? Way more work than most newbies are willing to get into at the beginning.
Like matuloo said, different strokes
Not all of us are born as taormina (my bank account wishes I were though!)Honestly, I think ecomm with a consumable product and a subscription (like recurring nutra) is the holy grail and I would love to do that one day. But to get to that level, you need a lot of skill sets sharpened beforehand. And capital too. Need to build enough of that up before diving in.
At least, that's how I see it.
I would start with pop only because it will always exist. Push has a limited lifetime.
Originally Posted by jaybot
Both push and ecom are great choices for newbies. We have tons of informative posts on how to run push traffic in the push subforum, and twinaxe will be adding more (stay tuned!) For ecom, we have caurmen's Ecommerce Cookbook (which can be found in the ecommerce subforum).
In terms of longevity though, ecom beats push by a mile. Push is all the rage right now and I would encourage anyone to milk it while they can, but nobody knows how much longer it will be around for. Something so intrusive will be regulated sooner or later.
Amy
Hi!
This thread is full of great advice and we can only add that at Zeropark e-commerce has recently become one of our top vertical. This is the best time for an e-commerce campaign. For beginners, we would recommend pop as push requires a lot of work with creatives. Pops are generally cheaper and easier to optimize. The recent hit has been the combination of ecommerce and injection traffic which works especially well before Christmas. In our case, injection-only can be enabled manually by account managers/support team after you create your pop campaign.
Magda
Originally Posted by taormina
Push and Pops are traffic types, ecom is rather an offer vertical.
Originally Posted by vortex
My vote is for push (obviously), but here are the pros:
- less bot traffic (this is huge compared to pops)
- big worldwide volumes
- works with lot of verticals
- easy to get fast conversions (try sweeps/dating SOI offers)
Cons:
- might be expensive in some tier 1 geos (but much cheaper than native for example)
- you need to figure out more variables (ad copy, ad image/icon)
- some networks have lower quality traffic
Originally Posted by 4964420454t
It's no secret that most of the landers being run on pop are misleading. "You have 12 viruses!" "You've won an iphone!" Etc.
Many of the offers are actually either scammy or spammy. For example: Tech support offers, many crypto/forex offers that promise solid returns when nobody can predict market trends, SOI/DOI lead gen offers that result in the user getting bombarded with emails + SMS + push ads etc. etc.
Similar offers are run on push traffic as well.
By pointing this out, I'm not judging the ethics part of running pop or push. Affiliates are making good money, particularly with push. I myself was running a lot of pop traffic not too long ago.
However, pop/push are not the only types of traffic available, and they're not suitable for everybody.
The quote you're referring to, is from a reply I made to an affiliate that already has experience driving leads directly to businesses using FB:
https://stmforum.com/forum/showthrea...be-a-proper-am
I was trying to make a point to that affiliate, that with their lead generation skills, focusing on doing more of the same can be a better choice than running pop/push - because:
1)They already have the skills.
2)Lead gen for specific businesses directly, is an area that's wide open and far from saturated still. There are thousands or even tens of thousands of different kinds of businesses that need business leads.
3)Doing lead gen for businesses that provide solid services/products will likely be more rewarding than using aggressive affiliate landers to siphon visitors to scammy/spammy offers.
Every individual is a different situation. Thus, my suggestions to each person can be different.
In general: Pop is a bit saturated, but I'm encouraging newbies to start with pop because it's easy and cheap to learn. After running some pop, an affiliate can choose to run push or native, both of which are very lucrative. Or learn more-different traffic types such as FB, Adwords, etc.
Right now I'm trying to write an FB guide for newbies - something similar to the 40-day pop guide. FB has a lot more "moving parts", which is the reason why many newbies don't prefer to start there. So I'm aiming to make FB as easy to get started with as I can - which is not an easy task. But I welcome the challenge!
Hope I've made my point clear! Please feel free to take our discussion further if you still have questions. Disclaimer here is that I don't run every single type of traffic mentioned - for example I don't run push. So my opinion is in part based on what my affiliate friends (you guys!) are telling me. As forum moderator, I do have the advantage of chatting with many affiliates and aff/traffic network reps on a regular basis to get a good sense of what the major trends are, but still, that doesn't make me the ultimate authority on what is or isn't the "best" traffic types to run.
Especially when it comes to the individual affiliate. You'll just have to experience running a traffic type to see how it suits you.
Some find pop difficult and end up succeeding with push, or FB, or native. Some find push difficult and find success with pop or native etc.
There are affiliates making money from every major traffic type. Dabbling in multiple types in the beginning can be good, but ultimately, one must dedicate time and focus towards one traffic type to find success - maybe two if you have the budget and man power.
Amy
Thank you Amy for such a detailed explanation.
You answered clearly to all my thoughts. And yes it is difficult to chose from, because there are so much verticals and traffic sources.
What about this thread, I started because there are so much different opinions. Others are saying to start from pop traffic because it is cheap and only for practice purposes, others saying that go straight to push traffic, because it is trending at this moment while there are no serious regulations.
I hope this thread will be good starting point for newbies so they could go to the right direction.
Originally Posted by 4964420454t
Just want to point out one more thing: Even though pop is a bit saturated, there are still affiliates making a good living from it. And not just veteran affiliates either. @jaybot here is an intermediate affiliate who has just started to see some success (and the revenue is growing):
https://stmforum.com/forum/showthrea...nd-You-Can-Too!
Also: There's really no need to decide whether to learn pop or push, because they're similar. Pop = lander + offer. Push = ad + lander + offer. Therefore: Push = Pop + ad. So, newbies can learn pop by going through the 40-day tutorial first, and then start testing push by adding the ad element.
Have fun!
Amy
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