Great FB Metrics, Plenty of Clicks to Proven Offer, No Sales? (9)
Great FB Metrics, Plenty of Clicks to Proven Offer, No Sales?
Guys, I'm running a proven offer, highest gravity on Clickbank ATM. I am running a proven quiz funnel with 67%+ CTR from click to funnel entry. I'm currently optimizing for leads which is basically a redirect page at the end of my quiz where the LEAD event pixel is placed. My CPL is .28 which is basically my cost to get someone to the offer.
Not bad...however I have over 961 clicks to the offer and ZERO sales.
I am running broad with no interests selected, Females only, 40+ as it's a weight loss offer targeted at women.
I've done all the spying leg work and people are running solid to a funnel just like mine.
What am I missing here?
Should I ditch the no interest-broad approach and start testing interests? Other interests like South Beach Diet, p90x, keto etc...?
Typically, most women over 40 eat this up especially with a proven offer..Thanks in advance for any tips!
Change your 'proven' quiz funnel and come up with a presell that is aligned with the weight loss offer.
Ad copy --> Presell --> Clickbank offer
The above three points should always be in sync and aligned. If your quiz presell isnt warming the leads up properly then you will struggle to make sales.
Another suggestion is to check your current funnel from end to end to ensure all the links and order page is working. Infact make a test purchase and check if clickbank records it.
Keep at it and always try unique angles and presells.
Thanks for the tips Net. It’s odd so many advertisers running this same funnel and ads been running heavy for weeks so they gotta be making sales. Just not hitting the right pocket I suppose.
Try a test where you optimize for purchase instead of optimizing for leads. FBs algorithm knows who opts in and who purchases. You probably can't add your purchase pixel to the purchase confirmation page but it's worth a test. I've always had way better results for purchases doing this.
Bwilliams, definitely worth a test and I've pondered that as well. I will also try to reach out to them to see if I can get the pixel placed. Thanks!
Purchase is the best option here, but it also the most expensive. Are you able to get your hands on any LLA from advertiser?
Throwing in a mix of some adsets with 1-3-5-10% might help you find some buyers. (make sure you jumble the email list for each LLA you create, don't use the same order of emails and chop and change some too)
- Always run more adsets in the beginning over increasing budget on a single one, different Post ID different pool of traffic. Try to duplicate the winning adsets first (say $30-40 budgets) and then slowly increase 30-40% daily otherwise your conversions will go to sh#t
- Also nothing is proven on FB except once you see conversions yourself :P - pixel conversions can make a huge difference to campaigns maybe thats why the competitors are roaring ahead with that setup
@macoracle Try this (disclaimer is I haven't tried this myself, as I haven't promoted CB products on FB):
https://www.youtube.com/watch?v=Fe7ZbNntezA
It's really strange to have to click into the "Vendor Settings" when we're wanting to set up our pixel as an affiliate. It would seem that Clickbank is just too lazy to set up a separate section for affiliates to do this.
Moreover, it looks like you can set up 2 events: Order Form (similar to what people refer to as ATC or Add to Cart), and Confirmation Page (i.e. the Purchase event). I would recommend setting up both.
Again, I haven't tried setting up FB pixels on CB, but it would be easy to verify whether the pixel is tracking or not.
Once you've verified that the pixel is indeed tracking, set up a Conversion camp. Weight loss is a pretty broad-appeal product so targeting broad may work. FB has gotten pretty good at identifying buyers - as long as you run enough traffic to help it collect enough data.
Other things you can try in terms of targeting: Set up CAs (custom audiences) for users that have clicked on your ad, and users that have clicked to the order form. Then, set up a 1% LLA based on each CA. Set up an adset for each of these 1% LLAs (within the Conversions camp).
Optional: When setting up these 1% LLA adsets, you can try to refine the audience by adding the diet-related interests you suggested (South Beach Diet, p90x, keto etc...), and click the box that says "Expand your detailed targeting to reach more people when it's likely to improve performance." That way, when FB is done showing your ads to people with those diet-related interests, it will show your ads to the rest of that 1% LAL.
(And, if you reach 100 purchases, you can create LLAs based on that - it should convert awesomely!)
Nothing beats having the pixel in place to track purchases. FB has gotten pretty good at identifying buyers as long as we feed it enough initial data. Offer that have broad appeal or semi-broad appeal can often "work" on broad targeting. Again, everything hinges on having that pixel placed on the thank you page - so I hope the pixel-adding method described in the video works! Would you please report back to let us know?
Amy
Awesome tips here guys, thank you. Vortex, never even knew pixel placement existed for those events inside CB! Very cool.
Originally Posted by macoracle
Have you had a chance to test it out? Does it work? Would be awesome if it did!
Amy
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