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Invested a lot, tried and tested many things but good results are not lasting long :( (27)

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Hi guys so i've been experimenting for months, spend a lot of $$$ on Push Ads (Propeller and Zeropark) and last month I was doing great, tested the GEOS, discarded the bad Zones, Optimized, Kept the good ones, changed the creatives regularly, changed landers ... I got some nices ROI 100% and more ... but ...

Lately (This month) it's like everything is great on the first day then everything plummets on the next days and I don't understand why

Vertical: Dating and Sweepstakes SOI & DOI

Are people really making good money/business on PUSH consistantly this month?

I'd be extremely grateful if someone could steer me in the right direction

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Can you explain a bit more?
What exactly plummets, what happens?

Don´t your creatives receive enough clicks anymore?
Are campaigns suddenly not converting anymore?
Landing page CTR goes down?

And do you see the same behaviour through all your campaigns or only specific Geos or offers or so?

Would be good when you could tell more so that we can get a better impression about your situation.
Also did you change anything when the drop in performance happened?

Why did you change landers?
Did the performance drop already BEFORE you changed landers?
If not there is no reason the change the landers, once you have a working lander you can often use it for very long time.

Dating and sweep leadgens are doing pretty good so let´s check to find out what´s going on with you.

Yes, I don´t see any problems in my campaigns at all.
Doing about $1.5k-$2k per day pretty stable.
I also don´t have any unusual behaviour in my performance.

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Push is rather unstable, one day it works well, the other it does not.

I talked with a few people on AWA last week, and all of the ones who are buying traffic from the push networks out there are experiencing the same. So it has something to do with the ad rotation. Guys who run their own push lists did not report the same fluctuation, at least not on such a big level.

So this is one possible answer to your problem, you were receiving lower quality traffic due to the ad rotation. A simple solution you can try is to pause the campaign for some time, then try to restart it. Or launch clones of the same campaign.

It's also possible that the advertisers who's offers you're promoting are optimizing your traffic due to low performance, so you might want to test a few more offers.

But generally speaking, certain level of fluctuation is part of the push game.

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or maybe bot traffic got more on advanced level?

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Hey man, you can message your AM or our support team (support@zeropark.com) and if you specify exactly what geo/vertical you need we will send you a whitelist that should save you some optimization.

The key thing, however, is the ad fatigue. These days you simply need to outhustle your competition to keep a good profit. This can mean changing your creatives every day or two so that people seeing your ads don’t get bored. We’ve just covered that topic on our blog, as we saw a lot of people struggling with the same issue as you are. Check it out: https://zeropark.com/blog/push-ads-i...ative-fatigue/

Magda

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@creacom1125 is very normal, after some time you will have some Push Ads Creative Fatigue, I think @zeropark had posted a nice guide to fight this you can check this guide here :
https://zeropark.com/blog/push-ads-i...eative-fatigue
Good luck bro

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Hi guys for those who were kind enough to spare some of your time to help out, THANK YOU VERY DAMN MUCH!

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Hi man thanks very much for your help so let me explain.

The creatives get clicks, the landers CTR is as usual ... but the conversions die out.

On the first day the ROI can even reach 800% ROI then the next day I get very few conversions.

What I did was wanting to weed out certain zones or targets ... but these same targets were doing spectacular a day before so I don't know why 1 day later things suck so bad.

The drops happened before I change landers. Yes true months ago I had landers working for a months ... but lately i'm puzzled about what's happening

Damn would you mind steering me in the right direction please? Thank you again!

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Thank you very much for the tips, I will try them!

I will also ask my AM if the advertisers are limiting my conversions. Is there another way to be sure that that's the issue?

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Hi mate I actually have an AM and I tested and spent some cash to find the good targets but still one day it's super profitable then the other day it's not anymore ... even when I increased the bid a little to allow more traffic in.

Actually I don't really think it's ad blindness cause tons of people click on my ads everyday and the CTR isn't really decreasing.

But thanks i'll check the link

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For how long did you keep the campaigns running when performance drops?

It can happen on ZP that targets are doing very good and then suddenly tank completely for a day or so.

Then suddenly they can come back converting very good.

I also prefer to use my own collected blacklists and whitelists.
They often work much better than the ones provided by the trafficsources.

It's not specific for ZP, it's rather general across all sources.

In the end your own collected data is the only data where you really know if it works or not.

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1 day and then it's suddenly a day later it's Negative ROI

I make my own lists too.

"It can happen on ZP that targets are doing very good and then suddenly tank completely for a day or so."

What do you do when this happens ?

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Hi! Please DM us your Zeropark email address so that our team can contact you and we'll see what can be done about this.

Magda

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I already have an AM ... and we just updated the bids ... didn't fix the issue

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Since your targets are dying the thing you should do is keep new targets coming. This would mean keeping a broad RON or Keyword campaign open in order to keep a supply of fresh new targets. If you’re tracking your conversions you could always combine this with Rule Based Optimization to keep pausing the targets that are not working and optimizing the bids on the ones that are.

Magda

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When you collect BL/WH you do it for each vertical or just good/bad placement?

I tried a few times use BL/WH on Propeller and for some reason it didn't work. Any idea what could be the reason?

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When I do WL/BL campaigns, I do both. The very worst placements won't perform on any vertical, so I block them in all campaigns. It's mostly bot/fake traffic or some other type of suspicious activity going on. This traffic won't forget, no matter what you promote.

With placements that do show some level of performance and have solid volume, I give them a chance with a different vertical or offer. Sometimes these placements just need the right offer, due to the demographics/interests of the users.

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Hmm, so I suppose that I should create some file with bad placements for each GEO/vertical/traffic source. It could be nice leverage. I never did that before, in the best case I just duplicated campaign with blacklisted, not working sources.

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First I use same placements in BL across all Geos.
The best ones will convert basically everywhere and the worst ones won´t be suddenly good in other Geos.









When I have few hundred conversions or so for a Geo I start to use more specific lists.

I like to keep my stuff as simple as possible and not overcomplicate it.
The first task is to get stats as soon as possible and at the same time keep cost as low as possible.

Sure you might cut a few placements that were not that good when you check all Geos together but that are good in 1-2 specific Geos.

But once you get more specific you won´t cut these placements any more.

Having files with good and bad placements for the different sources is always a good idea.

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Damn, I wasted so much money. I have so much data already so it's time to create some lists. Thank you!!!

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But one VERY important point:

You can ONLY use the data from successful campaigns.

Otherwise you never know if the placement is bad or if it´s another element in your funnel.

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Great point, I will keep it in mind

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hey @creacom1125 seems you tried only big mainstream networks, try our push traffic -> inpusher.com
we are not big but our traffic potentially can convert good for your offers use promo code from signature below.

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@twinaxe I just collected all my placements which made me over $5 profit in all campaigns before and run a new campaign in totally different country than before. Effect? Almost 30% better ROI than normal BL campaign That's cool.



Just have another question because I know that you like to keep things simple. How you choose placements for BL and WL?

For example when I have widget which has -100% ROI and spent only $4 BUT on offer which has payout $0.3 I believe it's enough data to say it should be in BL. But in the same case when payout is $4 I'd not add it to BL. How do you select placements for your BL & WL? For example spent over $10 and ROI negative? Or more strict/loose rules? Just to keep things simple and not remove too much.

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Great article

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That´s great to hear

About blacklisting, I am pretty aggressive with it.

When I have a working funnel (1 lander, 1 offer) I usually cut placements with 1-2 time payout and no conversions or when they have conversions I cut them when they are 1 payout in loss (in some cases even earlier).
It depends a little bit, low payout offers rather 2 times payout, higher payout offers rather a bit more than 1 time.
I also check for late conversions so that placements that were blacklisted can be included again when conversions happen later.

In the end I want to run on profit so I won´t let placements run for too long when they don´t convert.
Good placements mostly show early conversions anyway and bad placements won´t convert the longer you let them run.

On Push traffic you often receive some late clicks anyway that increases the spend a bit.

This is a really rough and general explanation, there also can be exceptions.
For example when there are placements that are proven to convert good, these I would run longer to wait for conversions.

On some sources it can also happen that few placements are converting very good for some days, bringing in lost of volume and conversions and then they suddenly tank completely for a day or so.
Then I also let it run to see if they get back to their good performance.

In the end there can be many exceptions, you need to find your own style how to run your campaigns and what works best for you.

But in the beginning I would run it rather aggressive, important is that there is still enough good volume left.

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It makes sense. Thanks for detailed explanation!

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