I would like to setup a campaign with the below flow.
Ad-> Lander with subscription form -> Email 1 Contains offer 1 link -> Email 2 contains offer 1 link -> Email 3 contains offer 2 link.
How to track conversions from a particular traffic source?
Has anyone dealt with a similar setup before through
The only idea I currently have is -> Setup separate LP for each traffic source and have a separate list for each. Still, I wont be able to track which placements for each campaign are converting at the offer.
There are 2 ways you can go about it @shopdeal
You can split the funnel between different campaigns. The first campaign will be direct linking to your lander with subscription form; the second campaign will be direct linking to an actual offer. When a visitor provides his e-mail address, you will send him an e-mail with the second campaign's URL instead of an original offer URL. The problem with this setup is: more e-mails mean more campaigns so eventually your data will be spread and you might have problems with connecting data points with the right e-mails.
There's a better approach:
If you have an opt-in form for collecting e-mails, you can use it to collect cep parameter from the campaign URL (
It's be a fairly simple setup because you're staying within 1 campaign. And you bypass the continuity issue. In a flow where a user receives an email in-between a lander and an offer, continuity can be easily broken - he might open it in a different browser, on another device, or after some time (he can clear cookies too). If that's the case, there's no guaranty the funnel will work (it won't if the click id isn't passed and there are no cookies for the campaign). That's why you need to collect and then pass cep parameter - as long as cep parameter is added to the click URL, an offer page will open correctly and a click (and conversion) will be tracked in
If you plan on using different traffic sources, use a separate campaign for each one. There's no need for a separate landing page, you can add the same URL to each campaign, we'll use parameters to recognize from which traffic source (and from which Voluum's campaign) a visitor is coming.
Karolina