does anybody know how long does it take a bid or budget adjustment in taboola. when do i see it the effects? 10 Minutes? 20 Minutes? 2 hours?
currently i test different bids and i am not sure, when there are effected?
thanks
chris
It's a bit hard to tell sometimes because Taboola likes to delay their reporting for hours at a time, but bid adjustments seem to happen internally pretty quickly, definitely not hours.
It's the traffic volume thats most affected though, and adjustments can take sometimes take hours if not longer if the campaign is still in the early phase of testing ads while it guages cpms and scale, especially if you're fiddling around with CPCs too much.
So in practice I'm only touching bids once a new campaign is paused out by reaching its low daily cap or day parting settings.
Once campaign has been running a while then it's okay to change bids throughout the day, say to capitalize on peak conversion hours. In practice I find it takes about ~30minutes for volume to start pouring in due to manual increase in bids, but if using dayparting it's pretty immediate, within minutes.