Fighting push ads creative fatigue (1)
Hey guys!
Banner blindness, ad fatigue or market saturation can become a serious issue for your push ads campaigns — there’s no denying. That’s why we’ve decided to share our industry insights and help you overcome them.
Here’s a list of things to focus on when fighting the problem.
1. Go for e-commerce and travel vertical combined with holiday season offers targeted at desktop devices. In this way, you address highly motivated users, already proactively searching for products related to your angle.
2. Make the most of the last-minute shopping frenzy. But remember that you’re not the only one trying to benefit from the affiliate business during the holiday season. You need to put in more work than the others (that is prepare more creatives).
3. These days recipients phones are spammed with same ads and same creatives. Don't just rip your ideas from Spy Tools, use them for inspiration and stand out.
4. Fight banner blindness and creative fatigue by making your push ads look fresh, more diverse and also interactive. Strive for greater user engagement and boosting your push campaign performance. Remember that keeping your creatives fresh may mean even a daily rotation.
5. Avoid ad burnout by improving your targeting choices. Work your way through granular targeting, swapping sets of ad creatives, also watching out for frequency filtering.
If you want to learn more about how to find fresh subscribers, avoid creative fatigue and scale in the saturated market of push traffic, head to Zeropark Blog and read the Push Ads Creative Fatigue Guide where we elaborate on each of the points I mentioned here.
Have a good one!
Magda
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