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When to stop a campaign, what are the criteria? (1)


12-06-2019 09:34 AM #1 dollar (Senior Member)
When to stop a campaign, what are the criteria?

Hi Guys,
Now I use push traffic type,
I mainly run Sweeps now, now I running SOI Offer, But I want Test CC Sweeps Offer,
This is the optimization principle of my SOI offer:
Day 1: Multiple Lander (about 3-6) test 2-4 offers
4 * payout test for conversion
Day 2: If there have conversion on the first day, start to test Lander and offer according to the A / B test standard, close the offer and lander with a success rate of less than 5%, and close the position that costs 2 * payout but has no conversion Closing locations that cost 1 * payout but have a CTR below 10%
Day 3 and after: According to the A / B test standard, Lander & offer will be eliminated. If you spend 4 * payout money but the ROI is negative 20% -0, make a WhiteList campaign test separately.

But what kind of performance means that I should give up the optimization of this campaign?

And Now I want test CC Sweeps offers, what are the criteria for Test CC Sweeps Offer? Can anyone give some advice?


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