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How AMs make money? (20)

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Hello,

Quick question.
How are Affiliate Managers paid? Is it a base salary + incentives if affiliates hit a target? Or is it base salary + percentage of revenue affiliate they manage hit? What does numbers look like? Any inputs from AMs will be amazing.

Thanks in advance.

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An affiliate manager I was good buddies with said he was paid a flat salary and a small percentage of revenue made by affiliates.

I think most are probably a combination of salary + revenue bonus.

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That is correct. Base and bonuses based on the affiliates revenue

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That's interesting does anyone know what is the average salary of AM? I know it depends but what would be average industry standard? Thanks, cool question.

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yep to the base salary + % of revenue brought in by affilaites in the AM's account.

For example, a 5% commission on revenues.

So if the AM managed 10 affiliates that each brought in $1k/day in revenue... that's $10k/day in revenue or $300k/month.

At 5% commission, that would $15k/month or $180k/year in commissions.

That plus a base salary... not bad for a day job lol.

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Not sure on the specifics but I imagine enough to at least pay the bills or whatnot... my guess is around the $50k ballpark? Just a guess though.

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AM's get paid based on KPI's from what I heard.. they get a base, plus bonuses based on the KPI's they achieve..

so they need to hit targets ... if they don't hit targets for many months they get fired..

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Yeah. 30k euro junior, 45k euro medior, 60k euro senior/publisher director I would say.


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Depends on the part of the world too... for example in Eastern Europe (russia, ukraine...) the base will be much lower than in US, 1-1.5k maybe. What makes it interesting is the bonuses, plus the travel opportunities etc.

A solid AM is making around 30k a year net, not more. The very best ones can make way more of course, depends on the volume they bring home.

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We have a base salary that is high enough that they dont have to worry about their flat, car, holiday, etc and a comision on top. We started with the model of paying by the revenue created by the affiliate, but after seeing a few years ago some payout bumps for no reason we decided to pay them a % based on the profit.

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Lol yeah, you can expect that. Always base commision on profits an AM brings in, not revenue!

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It must be one of the toughest jobs in the industry ...

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I thought being solo affiliate/media buyer is much more harder I guess I was wrong...

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It's not easy for sure, especially the initial part, where a AM has to build his base of affiliates to work with. Any experienced affiliate already has a few networks where they get the best possible conditions, so it's pretty hard to get them started with a new network. Building relationships on a personal level plays a huge role here

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Harder than being an affiliate?

AMs don't have to put up their own $$$ tho... but I guess the upside is better for an affiliate too.

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Think this is just like most sales job. You need to build your own "book" of clients and then get paid base + commission and then there is always a huge discrepancy. Curious if anyone know whether senior affiliates that run teams get a % of the profit their juniors make?

Cause if so it would be more in line with a lot of other sales roles especially those in finance.

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Most of time there is a group bonus. So if publisher team reaches a certain amount of profit it will be added to their salary+own bonus.


Sent from my iPhone using STM Forums mobile app

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Damn, this became a hot topic of discussion haha.
I just wanted to know so that I can talk to my AMs in a way that it really benefits them. I guess what everyone is saying is that its a combination of a base salary and a percentage of profits/targets/KPI.

I guess Revenue is also not a bad idea to keep as a performance metric for AM, especially when there is a BI team that looks at data to issue paybumps and the AMs have no direct control over the bumps. What I like about revenue is that it is easier to scale revenue, and increasing profits is an outcome of optimizing campaigns that are scaled to high revenue. Increasing profits is harder, because if you optimize too early you will only squeeze out tiny profits. Also, I had AMs who optimized too fast, and I hated working with them because I could never scale, she always asked me to pause way too early and to run this tiny subid which works for her (Maybe its not even working for her as if you optimize too early it might not be statistically significant) and not for me. But when the AM changed to someone who was willing to trust me and take bigger risks with me, I could scale to the moon. Its better if subid/offer optimization comes after a week or two after allowing affiliates to run enough revenue, and not in 2 days.

@matuloo It was great meeting you and Vortex at AWA. I am still in Thailand, and will be here for a week more. Its such an amazing place, I attended a mastermind and met a lot of people as well. But campaigns are lagging haha, and my momentum is in an all time low. I will just take it slow for now, and plan 2020. I also bought tickets for AWE so maybe we can meet there too.

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Solid salary 400-1200 usd a month, depends on region
% they may get not in every network, some of them do not use such kind of motivation at all.
In case if AM gets some % - should be around 0.1-0.3 from total revenue of affiliates or up to 1% of network profit.

So average salary of AM is about 500 usd (Ukraine) to 2000 usd (Canada)
Numbers mentioned above sounds like prank)

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I have had a close look at several networks in/around EU for years. Even started as a junior myself and became a “senior” publisher manager, so not sure where the prank is? Take a look at affjobs.com, most mention an average salary in the job description.

A senior means often you have a portfolio of the biggest/advanced publishers who need special care and a more pro-active thinking. Or at least have to control the affiliates who bring in biggest chunk of revenue for the company.

If I would own a network I would go for profit bonus model. This leaves AM to be creative and pro active, because an easy payout bump wouldnt help to reach their bonus. They need to find other ways to keep them affiliates moving! It's very important to know exactly how your pubs make money, so you can connect dots easier when new campaigns arrive and send them to the correct affiliates with an idea how to monetize it. So it's also very important for a publisher to be as clear and open possible towards networks how your traffic behaves and funnel works.

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Oh yes, it's always good to meat face to face, so it's not just about the nicknames The networking opportunities are also awesome! I didn't get to network that much this time around since I wanted to spend as much time as possible at the STM booth, which can be a bit exhausting for someone who's used to sit on his butt most of the day and now had to stay on his feet for many hours ) And the jetlag didn't help it much at all... it's easier for me in Europe, since there is pretty much no time difference between Slovakia and Spain and the flight is a short one too. It was a great experience anyways, I like TH a lot too, there is something special about BKK too... it's the vibes I guess, so much life in that place

I will definitely be heading to Barca too and we will have a booth again I'm sure, so stop by anytime

Matej.

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