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What is a "good" SOI to Sale ratio? (16)

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So Im running an offer right now where I can see detailed stats of things like SOI to Sales etc.

So for example a trial for this offer pays $45, but the SOI is like $1.75.

As of now I've ran about $1400 in SOI leads with 14 sales so far which if I was promoting the trial would be $630 revenue.

So at this point I am better off promoting the SOI as it is making me more money.

But won't the SOI revenue always exceed the trial revenue?

For example in the long run Im sure the advertiser rebills etc. to make up this difference.

And also I don't see a scenario where Im converting trials better than 1:25 ratio which would be the case with the above numbers.

So I guess my question is whats a ballpark "good" SOI to Trial/Sales number where I don't get booted off the offer?

Sorry for the vagueness, just something I've been thinkin about lately.

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This depends a lot on the GEO. For example nordics can yield way more revenue from a membership than France for example. The overall setup of the particular offer also plays a big role ... are they monetizing just through the memberships charge or do they upsell, resell leads, sell clicks from members areas or emails...

The last time I talked to an advertiser, they operated with an average duration of 3 months for a member, so with a monthly charge of $29.95 they were looking for roughly $90 revenue per member just from the membership. On top of that, they were able to make about 30% extra from upsells etc... so about $115-$120. Since they want to profit too, they were willing to pay about $90-$100 per member.

This was a GEO where they paid about $3 per SOI lead so they needed to see a sale in every 30 SOI leads. During the test phase, they were willing to accept 1 in 40 sales from SOI leads.

I heard similar numbers from multiple advertisers, they were looking for 1 sale in about 20-30 trials... again, in some GEOs they were willing to accept higher rates, in some it was more strict.

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Is this dating?
I will talk about this from my experience running trial offers in nutra and also some ftds in casino.

Lets say you are running a nutra trial offer.
You need to make it clear in the banner and particularly the lander, that you want people to enter their credit card and get a free product delivered. Or something of that sort. If you ask them to sign up, they will do just that and your campaign is gonna run red.

Now let us talk about casino or crypto ftds.
FTD stand for first time deposit, and you get paid huge commission if someone do minimum deposit in their casino/crypto account.
So what do you write in your landing page?
You ask them to not just sign up, but to also deposit money. Tell a story about how Mr Nobody became rich in a short period of time and then explicitly mention in your landing page that you need to deposit money to take advantage of the opportunity.

I have never done PPS properly in adult dating, I lost a bunch of money doing it. I am guessing the main reason was that I tried to run adult PPS with PPL funnel. Which does not make any sense now that I think about it. If I redo PPS in a test soon, I will definitely change the prelander angle. Like ask them to pay for subscription somehow.

Matuloo wrote this really well. I guess 1 in 20-30 is a good ratio.
Generally I don't worry about this that much, I just follow rules of thumb like use good websites, no RON traffic, no young girls, bid high, dont scale too much first 2 weeks .etc.

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I don't think there is a ratio which works like a formula to be honest. And it does depend on the offer and the GEO. On some offers you could got like a ratio of 1:10 if it's an extremely attractive offer and that could be a negative ROI. Or you might be running an offer of 1:100 on Crypto and create a crazy positive ROI. There are too many variables that needs to be taken into account

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Thanks for the responses guys.

I guess given your numbers Matuloo in your example, why would any affiliate every choose PPS?

Also what is the average SOI "maturation" timeframe before a sale? I heard varying answers from 1-4 days all the say to a month lol.

Aside from maybe "never getting booted" from the offer, I dont see the upside.

The affiliate in your example would have to convert 1:10 to break even when comparing SOI to PPS.

I guess I understand eventually advertisers can bump payouts for PPS a lot higher, but still I dont see the upside.

I guess maybe thats why I havent had much success in PPS lol

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There are several reasons for this

1. Not all the traffic out there is from tubes, some traffic types can convert to sales way better. In that case, it makes a lot of sense to promote revshare or PPS offers.
2. Some advertisers are really good at squeezing every last $ of a member and they can afford crazy high rates for PPS, but they won't pay that high SOI/DOI rates because it's more risky for them. So if you know your traffic can convert to sales well, you will make more $$$ with these guys. Eventually, they would probably bump your payout on the PPL setup too, but with PPS it's faster.
3. No booting from offers is another solid reason for sure.

And keep in mind that the numbers were just from one specific advertiser for one GEO, with others, it might be completely different and more in favor of the affiliate. Generally speaking, PPL is more risky, so advertisers tend to aim for a bigger cut of the overall revenue than with PPS.

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Also last question, do you think that maybe a better "long-term" play is to find one or two advertisers and just do PPS with them?

I feel like that way I wouldn't have to keep running around looking for the latest offers.

Seems maybe thats the way to go if you can make it work?

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I think that if you can find a solid partner with revshare offers, that would be the best way. But it must be a company that has been around for a long time and that is likely to stay here, since revshare takes a while to build up momentum.

In case you're working in the EN geos, I would look at companies like dateprofits or vipoffers... they are here ever since I remember and they are both solid operations from what I can tell.

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I never worked with both. Are they good for Revshare?
I have been looking for good Revshare for a while.

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I can see Rev-Share for something like Cams, I don't see how Revshare is great for dating.

I can't imagine most users staying beyond a couple of months for these sites lol

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Dateprofits has both revshare and PPS, vipoffers does only PPS... plus PPL for both of course.

I've run a fair amount of revshare with dateprofits, worked pretty well, but then the quick optimization and turnaround of PPL got the best of me

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Did you try the offer type that is combined? It is trying to charge the user for sale and if success, you are paid for sale, if not, it tries to charge just 1$ and if success it pay for a trial. IMHO it may work out

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Aside from the options that matuloo mentioned in which advertisers monetize dating traffic, another very common method is a token system. In this case, users can, for example, buy a set of 100 tokens to send 100 text messages to interact. Several advertisers in the dating vertical use this payment system instead of trial.

Users are more likely to convert within the hour if they are engaged in the page. However, it can also take 1-2 days after signing up (for example if the confirmation e-mail lands in the spam box), or in rare cases over 3 days. The question would be, is the user still engaged by then?

In general, we see that most affiliates prefer running SOI/DOI over trial, because of the stability and quicker optimization possibilities. Regarding long-terms plays, another option would be to request a higher payout on a CPL offer. If your traffic converts that well in the back-end, the advertiser will be able to help you there.

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There is one more factor to consider here: scrubbing

All networks scrub to some extent, but the levels differ per model. The more risky the model is, the more they scrub. Based on my experience, the PPL model is always scrubbed the most, followed by PPS and the least scrubbing happens with revshare. I've seen this on dating sites, regular adult content sites, livecams... everywhere.

You will simply make (see in stats) singups with revshare than with any other model. This could move the final revenue in favor of revshare.

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Yeah, I heard about guys talking to girls for $10,000 in a single weekend from an advertiser I work with. Very lonely multimillionaires, I guess. 1$ messages work really well as it adds up quickly.

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Yes, people I talked to who are not in dating thinks the same thing. Revshare for casino is very common for example, as people spent a ton of money gambling.

But revshare works really well for adult too. And the reason I think is the monetization strategy they use as mentioned by Advidi above. Getting tokens that can be used to send messages is one of them. Then they also do email marketing constantly in the backend, and if someone converts weeks later you still get paid as you are on revshare. As Advidi said, usually first conversion happens quite quickly after signup but then the same person if engaged will start spending a lot more eventually. You will be able to track all of this in your tracker (by using postback for transaction id / upsells) or in the advertisers backend. I have seen some ridiculous sales in mine, a handful of guys spent over $1000 buying these messaging tokens. And they are also active in these websites for months. I think once someone starts talking to a lot of girls in a dating site it feels like a community (Like STM) and they login everyday and talk to people.

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