How to Effectively Scale your eCommerce Business Outside of US - J.Rolband, A.Brown (1)
How to Effectively Scale your eCommerce Business Outside of US - J.Rolband, A.Brown
ALEX BROWN & JORDAN ROLBAND: Video Replay of their presentation at Facebook & Ecommerce Mastery Live in San Diego 2019
Topic of the speech: How to Effectively Scale your eCommerce Business Outside of USA
How to Expand Ecommerce Operations and Media Buying Globally
Who is Alex Brown?
Chief Marketing Officer, DFO
Experienced Chief Marketing Officer overseeing a global eCommerce empire with 9 figures in annual revenue.
Proven leader with a demonstrated history of success in the performance marketing and direct response advertising industry.
Expert media buyer with over $250M in managed digital spend across Facebook, Google, Native, and direct site buys.
Currently managing a global marketing team with offices in San Diego, Amsterdam, Vancouver, New York and Vietnam.
Website: https://www.dfo.global/
Facebook: https://www.facebook.com/profile.php?id=100030062086714
LinkedIn: https://www.linkedin.com/in/alex-brown-dfo
Who is Jordan Rolband?
Jordan Rolband: President & Co-Founder, DFO
Co-Founder and President of DFO Global Performance Commerce.
He started his career in finance and quickly learned that the industry wasn’t for him. Not to mention that he didn’t want to dress up every day.
Jordan then started to build microsites in 2005-2006. These sites catered for mortgages and loan consolidation. With the help of Google AdWords, they were able to scale up different campaigns.
They also utilized some of the leads they were generating for their own business. Jordan discovered another use of these lead-generating microsites, which then launched the business to new heights.
In 2011, someone came in and offered to buy the business Jordan and his team built. At the same time, one of the companies they were working with to get traffic from had a business model that he found interesting.
Eventually, this performance-based company introduced Jordan to a whole other marketing-related endeavor that would define his career.
Website: http://www.dfo.global/
Facebook: https://www.facebook.com/jordan.rolband
LinkedIn: https://www.linkedin.com/in/jordan-rolband-35044914
Watch the video replay below:
Note: This video is part of the Facebook & Ecommerce Mastery Live Event held in San Diego, USA in February/March 2019.
For more info about this event and links to the rest of the videos, check this thread: https://stmforum.com/forum/showthrea...kers-and-Index
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