Retargeting on Taboola (4)
Hi guys,
We start running retargeting on Taboola and I'd like to know which bid you'll start with considering the following:
1. Our CPA is $85
2. On FB the average CPC on retarget is $0.6 and we get sales for around $55
I know it's retarget campaign (on people who initiated checkout) but I'm still not sure if it'll act the same as Facebook (we barely have experience with Taboola).
We're running it for about 3 days ($100/day) and no results yet (the bid was $0.6), the daily spend is about 60%.
Let me tag our native expert in here : @thedudeabides he should be able to help you out 
You're running this campaign elsewhere and trying to re-target on native correct?
My experience with re-targeting in general on native has been there is very very little inventory compared to what others have told me they're able to re-target via Facebook and Google.
I don't have any firsthand experience with Taboola re-targeting though, but on Revcontent I was lucky to get 1% of daily spend via re-targeting. At least the ROI was good (100-200%) with same creatives and everything, but at best it was 1-2 sale a day for like 5k/day spend which was nothing, so I'm guessing you're spending a lot on the main campaign?
Is this still an option on Revcontent? I don't see anywhere to set up retargeting in their interface
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