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Nutra landing page on Push - What CTR should I aim? (10)

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Hi guys,

I just started nutra vertical on push traffic. Before I was doing dating with small successes but I decided to move to nutra niche.

On dating I used usually short LP and my CTR was 20-40%. Depends on traffic source, GEO etc.

With nutra (on desktop, targeting ALL) I have only 2-5% CTR of landing (and it's after I remove bad placements). It's long LP with "news" style.

That low numbers are normal for push traffic and that kind of LP? Or I definitely should aim for more, like 15-20%?

Of course I don't expect exact numbers but at least some direction how much I can improve.

Thanks
Dawid

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i run longer article / news like looking landing pages on push as well.

I don't run dating, but in my experience all verticals I run usually have significantly lower CTR on push compared to other traffic types (e.g google / native)
For example an LP that would have 15-20% lp CTR on non push, would have 4-5% CTR on push.

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ah, so it looks like ctr around 5% seems to be normal for that kind of traffic. Thanks!

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5% would be an amazing creative. The realistic CTR% would be 1%-3%. But also depending on what push traffic your buying? Adult which allows you to be as aggressive (Explicit Nudity that is) or mainstream that you have to tone it down. For super aggressive it would say you can get a decent amount of clicks

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But it's all about landing page CTR, not creative With creative I'd agree, for sure

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Just wanted to expand on that; I am not necessarily saying that a 5% CTR is a "normal" CTR for push, as it can vary differently from campaign to campaign.
I have profitable campaign that run on lower than 2% CTR, and some campaigns constantly have 10%+

I am just saying that after comparing exact flows I run on non push sources to push, push LP CTR is always about half or even a third of the CTR on say native or Google.

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Sure, I get what you mean. It was the same for me - one campaign with "news style" had 2%, second 8% or something like that. Just wanted to be sure that this kind of LPs sometimes looks like that and not always has 25% CTR. Now I have clearness. Thanks daanja

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Low CTR is not a huge problem if you still can achieve green numbers.

But you can look a the zone/source report and see what kind of CTRs have the profitable zones (the more data you have the better).

Then you can come up with your rule (ex. they have at least xx visits, low CTR and no conversions) and cut down zones that have WAY lower than average CTR.

But I also had success with both low and high CTR, sometimes my CTR is low when I bid lower, but the math is still in my favour and I can get some nice ROIs.

It's all about finding that balance.

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In last campaign I was sure that 3% CTR is not acceptable and despite around -30% ROI (hopefully I could get it into the green) I was removing bad zones after 30-40 visits and CTR = 0%. Eventually I killed campaign. Probably I was too quick. Thanks for advices Erik. I will try again with more patience.

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Oh My bad then yeah, if it's the landing page to offer page CTR%, then 5% might be good, but look into loading times of the page, engagement. If someone reached the page there is a huge chance he wants to make the purchase but something in the flow isn't working smoothly enough. In that regard i look at myself when i want to buy something not through one of the big agencies, i.e, amazon, Ebay and so on. If something is stuck in this site i don't know, i would just leave.

But as Erik said, 5% isn't good or bad if it's still green

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