A question on testing methodology: Does Pop to Push work for testing? In other words, let's say I have 8 landers and 4 offers for a higher tier I or tier II market. I would like to find the best combos of our the Lander and Offer before throwing the Push advertisement into the mix. Testing Ads and Landers and Offers all at the same time seems a bit unwieldy.
With Pop, I can rip through the Lander/Offer combos, much faster. Now, I realize a positive ROI for Pop in a higher tier market is unlikely. But, if the relationship holds between Pop conversion and Push conversions it would be well worth it for me to run at a negative before plowing into Push.
Speaking of unwieldy---I know this question here is unwieldy!
But, in your experience is there any correlation between Pop and Push even in a higher tier market, or should I just run everything via Push?
Thank You.