Running native and wondered what automated rules people used to help optimize their campaign and limit spend and weed out widgets or site placements either by direct linking or using a self hosted lander with their ads.
Hey @heavyt,
Let me quote here @thedudeabides who recommends "using the auto rules to block sites that say have spent $5 and received no views along with auto-optimization".
Another but still similar approach (focused more on the # of impressions rather than the actual $$ spend) is to block any widgets with +1000 or +2500 impressions and no visits - depends on your offer, the average payout, etc.
You may also want apply rules to widget IDs rather than sites as they are more granular and you can be 100% sure you tested a single widget enough.
It's always a great practice to get to know the traffic better before you start to heavily optimize it or start to use auto-rules without checking your reports first. So if you ask me when to pause a single widget, here are some ideas:
1. Too high Cost per widget (2 x cost vs profit ) = too high CPA
2. Too low iCTR per widget comparing to other widgets
3. Low CTR
4. Too high CPV
Note the difference between iCTR and CTR: https://doc.Voluum.com/en/voluum_glossary.html
It goes without saying, it all depends on your offer and average payout. Hope it helps!
Thanks,
Justyna