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Average campaign ROI% (12)

11-06-2019 02:58 PM #1 mstgeorge (Member)
Average campaign ROI%

Hi guys i was just going over the stats of my campaigns since I started running adult traffic and i noticed that the average ROI of my winning campaigns is around 5%.
I think my biggest leaks are that i don’t know when to stop a campaign and that i keep on trying to make campaigns profitble that i shouldn’t!
I wanted to ask what is the average ROI of your campaigns?
Just to see if i am way off or not!

11-06-2019 08:46 PM #2 jabong82 (Member)

ROI really varies on scale for me. On larger campaigns I've capped out at about 20-30% over a large sample size but this is with optimized funnel and bumped payouts.

For smaller spots ROI can be 50-100%, but you may be only able to spend like $50-100/day on that spot so there's no scale.

Also it depends what geo you're in. Usually Tier 1 is going to have lower ROIs as opposed to Tier 2-3.

Just my experience though.

11-07-2019 07:32 AM #3 mstgeorge (Member)

Thanks, @jabong82!
So when you stop ruinning a campaign you have ROIs like 50%+ in less competitive countries?
Where do you find yourself losing the biggest part of your profits? When you are optimizing a campaign or when it starts declining?

11-07-2019 08:13 AM #4 jabong82 (Member)

Quote Originally Posted by mstgeorge View Post
Thanks, @jabong82!
So when you stop ruinning a campaign you have ROIs like 50%+ in less competitive countries?
Where do you find yourself losing the biggest part of your profits? When you are optimizing a campaign or when it starts declining?
Im not saying that I have tons of campaigns running 50%+ in less competitive countries, but larger ROIs like this tend to be in Tier 2 or Tier 3 countries.

That being said it's really more of a "specific spot" that usually is the cause for the high ROI. Maybe it's an overlooked traffic source, or maybe for some reason your funnel runs well on that particular spot.

As far as "losing profits", for me it's always on testing new things, but you have to constantly test to keep things fresh and profitable.

You also have to watch eventually when the offer starts to die and the CVR tanks.

11-14-2019 07:50 AM #5 devaff79 (Member)

Quote Originally Posted by jabong82 View Post
As far as "losing profits", for me it's always on testing new things, but you have to constantly test to keep things fresh and profitable.
You also have to watch eventually when the offer starts to die and the CVR tanks.
I second jabong82's comment, my experience is campaign will die eventually. The way to prolong it's life is to keep testing new things, keep the creative / offer fresh. And I think the most important thing is: you have to do it while the campaign is still profitable. Don't wait until the campaign is dying, or it is hard to tell which part of the funnel is burned out.

My terminate criteria is 7 days constantly loss and the ROI is less than -10%.

11-14-2019 09:51 AM #6 matuloo (Legendary Moderator)

I'm with jabong here too... 30% ROI in more competitive GEOs is a very solid number and it's hard to go over it, especially when running solid volume and using the generally available traffic (tubes mostly). You can reach higher ROI with specific traffic channels (email, chat, social) but then again, the scale is usually not there. I'm running in TIER1 geos for a while, so can't really confirm or deny that lower tiers work better.

As for optimization, I share the same opinion again ... introduce new banners/lps to keep a campaign alive for longer and definitely do some testing while the campaign still works, so you have new proven funnel ready when the old one dies. I terminate a campaign when I'm not able to get it back to life after a few days, after testing a reasonable amount of new ads. I don't have a defined procedure for this, I kinda rely on my experience.

11-18-2019 01:13 PM #7 mstgeorge (Member)

Thank you @devaff79 & @matuloo somehow i missed your answers

11-19-2019 02:22 PM #8 profit-rex (Member)

20% ROI at scale is fricking amazing.
10%-30% is where I am at

11-19-2019 03:37 PM #9 AdMaven (Veteran Member)

It depends how salable is the campaign. If you are getting a campaigns that is mostly scratching the 10% with tons of work, it's not really worth the effort. But if it's just on auto pilot with changing banners once in a while, then i wouldn't touch it. In the end, you want to make the biggest amount of profit possible. like Matuloo said, change it up once in a while, optimize as much as possible, but cut your losses when the campaign is just time sucking as hell and not giving you the profit you need to continue putting effort in it!

12-07-2019 03:52 PM #10 yimcheysatya (Member)

Anyone here can help me from a-z set up campaign ?

12-09-2019 08:04 PM #11 matuloo (Legendary Moderator)

Quote Originally Posted by yimcheysatya View Post
Anyone here can help me from a-z set up campaign ?
I see you posted in several threads, asking for help without being really specific about what you need. If I may, I would recommend to spend some time on the forums and do some reading, once you have at least a rough idea about what you would like to learn more about, then start asking questions.

You already posted in the adult section, then in SEO, then in PUSH ... it's impossible to provide any useful advice if you ask all over the place

12-09-2019 08:25 PM #12 ivan the terrible (Member)

Personally I don't pay too much attention on ROI unless my offer is capped. Profit is all that is important ofc as you scale you will see less ROI.

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