Why Telecommunication?
LATAM is an attractive market for many verticals, and the affiliate industry is no exception. Thanks to its hundreds of millions of people mobile users and its huge middle class, the LATAM market has become a potential gold mine for everyone involved in the affiliate world. Push and Native ads are becoming one of the preferred formats for a variety of industries.
In our case, we got paid for every lead, the user only needs to add some basic details (no credit card required) so it made our lot a lot easier. After some optimization activities (again, such cases emphasize the importance of using Postback), we become profitable very quickly.
In short
Ad Format: Push Notifications
Offer: TIGO, Comunicaciones
Campaign period: Sep 10, 2019 – Sep 28, 2019
Dayparting: 08:00-23:00 (GMT-5)
GEO: Colombia
Total spent: Mobile (Only Android +7.1)
Total spent: $450
CPC: $0.09
Total Revenue: $1212
Net profit: $761
ROI: 170%
Offers, landing pages, payout models
This time around an offer for Romania – pay per lead ($2.92) – has drawn my attention. Even a plain and simple adaptive LP didn’t scare me off (there weren’t any other landing pages or pre-landers).
200x200
Optimization
When the campaign’s performance started to drop, and the blacklist got too long, I decided to run a separate campaign using my whitelist. Also, I made some changed to creatives – a different photo and Push Notification copy sprinkled with some emoji .
The bottom line
Use POSTBACK! By using it the chance for success is a lot higher! Also, never keep Trying, cause different GEOs can bring different results for the same offers. As it often happens, «rested and ready» audience takes well some offers, that seemed to be squeezed oranges.
PUSH NOTIFICATIONS
| GEO |
BID (CPC) |
United States
|
$0.1
|
France
|
$0.05
|
Italy
|
$0.03
|
Chile
|
$0.013
|
Brazil
|
$0.009
|
Mexico
|
$0.012
|
Colombia
|
$0.009 |
Argentina
|
$0.0095
|
Peru
|
$0.0142
|
Germany
|
$0.038
|
Spain
|
$0.038
|
Sweden
|
$0.053
|
Poland
|
$0.024
|
UK
|
$0.066
|
Australia
|
$.0023 |
|
|
|
|
For any question feel free to add me on Skype: Hezziv
Registration link: https://dsp.adservme.com/advertiser/login |
