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Why change the landers? (5)

11-05-2019 08:07 PM #1 creacom1125 (Member)
Why change the landers?

Hi guys, i'm wondering why the landers need to be changed?

- The traffic providers say that they get new people all the time so why the lander needs to change?

11-05-2019 09:35 PM #2 matuloo (Legendary Moderator)

Quote Originally Posted by creacom1125 View Post
Hi guys, i'm wondering why the landers need to be changed?

- The traffic providers say that they get new people all the time so why the lander needs to change?
The same people might be subscribed to other push services, so they might have seen the LPs already. On top of that, same landers are used accross several traffic types, so there is more chance for the LP to be "known". Then there is the competition that's running the same LPs... Unique landers can help you stand out and improve your performance.

Every new lander gets ripped by hundreds of affiliates so sooner or later, it will burn out and needs to be refreshed. But it's not like you need to change it every day, I have LPs that keep on performing for many months.

The LPs also have to be compatible with the ADs you are using, it's not like every ad will work with every LP, that's why you need to test a lot of them initially.

11-05-2019 10:14 PM #3 maynzie (Moderator)

Updating landers, split testing new stuff (headlines, images, CTA's, flows etc) can always add some more ROI to your bottom line and its a big gear in your campaign to utilise

11-06-2019 05:20 AM #4 erikgyepes (Moderator)

New angles and landers can do wonders and that's why you should constantly try to improve your old ones and come up with better and better.

Some are also more saturated than the others.

11-06-2019 07:41 PM #5 creacom1125 (Member)

Quote Originally Posted by matuloo View Post
The same people might be subscribed to other push services, so they might have seen the LPs already. On top of that, same landers are used accross several traffic types, so there is more chance for the LP to be "known". Then there is the competition that's running the same LPs... Unique landers can help you stand out and improve your performance.

Every new lander gets ripped by hundreds of affiliates so sooner or later, it will burn out and needs to be refreshed. But it's not like you need to change it every day, I have LPs that keep on performing for many months.

The LPs also have to be compatible with the ADs you are using, it's not like every ad will work with every LP, that's why you need to test a lot of them initially.
Thanks for your tips and insights Matuloo!

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