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Help with life insurance offer campaign (14)

11-05-2019 09:56 AM #1 yousefa (Member)
Help with life insurance offer campaign

I started a life insurance campaign about a week ago and could use some help.
Targeting
home owners
Income top 25%-50%
Married
AND
Layered with life insurance, term life and whole life.

Using pics of kids and families seem to get me the best CTR but it's still below 3% CTR (all) and cpm's are well over $100.

The offer converts well if I can get people to it but I just cant figure out how to get my costs down. I'm really stuck with this and not sure whT I can do next.

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11-06-2019 12:41 PM #2 cassshy (Senior Member)

You need to make your angle more clickbait - use a video ads, the CPC should be $1 max and CPM <$20. Hide all the incoming comments as well. And run it broad, no interests

11-06-2019 04:58 PM #3 yousefa (Member)

Originally Posted by cassshy

You need to make your angle more clickbait - use a video ads, the CPC should be $1 max and CPM <$20. Hide all the incoming comments as well. And run it broad, no interests

Thanks for the reply. When you say run it broad, is it ok that the audience will be so huge?

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11-07-2019 05:30 AM #4 cassshy (Senior Member)

Originally Posted by yousefa

Thanks for the reply. When you say run it broad, is it ok that the audience will be so huge?

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It is always better

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11-07-2019 06:09 AM #5 stickupkid (Senior Moderator)

For these kind of campaigns I usually ask for a LLA, otherwise it’s too hard (for me) to find the right audiences.

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11-07-2019 07:34 AM #6 yousefa (Member)

Originally Posted by stickupkid

For these kind of campaigns I usually ask for a LLA, otherwise it’s too hard (for me) to find the right audiences.

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But If you run broad like cassshy suggests wouldn't you just let Facebook define the audience?

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11-07-2019 08:55 AM #7 stickupkid (Senior Moderator)

Originally Posted by yousefa

But If you run broad like cassshy suggests wouldn't you just let Facebook define the audience?

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Yes, but it will cost money. Once you get your hands on a quality LLA you have a headstart already. Not sure if the advertiser will provide the list, but try to convince them it's a win-win for them too on the long term.

11-07-2019 11:35 PM #8 maynzie (Moderator)

Exactly, if you just get an early initial lead or two it will help massively with FB joining the rest of the dots

Break your campaign into say 6 adsets for the same image/adcopy variations and stagger the ages a bit. So 2 adsets have say 30-65+, 2 adsets have 28-63 and 2 adsets have 32-65+, use broad targeting like casshy suggested but throw in your LLA list from advertiser

CPM of $100+ is monstrous I guess its those targeting options lol

If you're running videos you can have a secondary campaign retargeting people who watched 50%+ of the video too and it'll most likely be an ROI booster

11-12-2019 05:05 PM #9 yousefa (Member)

Originally Posted by maynzie

So this offer started to do well and for whatever reason the offer no longer allows pixel placement. No I cant optimize for purchase, I can only optimize for leads. Since then I cant get a paid conversion as I'm getting leads that wont covert. Any ideas what i should do?

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11-12-2019 06:31 PM #10 stickupkid (Senior Moderator)

Originally Posted by yousefa

Search for similar campaigns from other networks/advertisers, which do allow the pixel placement!

11-12-2019 10:56 PM #11 maynzie (Moderator)

^^ As stickup suggested jumpship to a competitor if they won't do a pixel placement for you... or what is purchase to lead ratio usually?

If purchase ratio is quite low against leads we often just optimise for leads anyway and its done better then purchase

11-12-2019 11:32 PM #12 yousefa (Member)

Originally Posted by maynzie

When I was able to optimize for purchase most of the leads converted to purchase. Now optimizing for leads zero purchases so far. I will probably have to drop this campaign.

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11-13-2019 12:25 AM #13 maynzie (Moderator)

Strange that many of them not converting now, is it a decent sample size how many purchase per leads did you get before and whats the current lead amount without a purchase?

11-13-2019 08:32 AM #14 AdMaven (Veteran Member)

Originally Posted by yousefa

Life insurance is a rough niche to get into to without big pockets behind you. Like you said, CPM's are huge. There's a list of 100 keywords that cost the most on Aswords, it's way up in there. Maybe try running it with some other formats like push, Which gives you lower bids and nice engagement. If you choose to carry on with FB maybe go through the funnel you got and check what's interrupting the flow or maybe target smaller. In the end, when the bids are so high you need to make every click count!

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