Home >
Paid Traffic Sources >
Facebook & Instagram
Conversion question? (3)
10-31-2019 11:42 PM
#1
yousefa (Member)
Conversion question?
I always see people say optimize for an earlier conversion like lead or ATC to make 50 a week if you cant make 50 with purchase conversion. When ever I try that I get the 50 conversion but I get zero purchase. Is there any benefit to optimize for leads if I dont get purchases?
Sent from my SM-N950U using STM Forums mobile app
11-01-2019 03:39 PM
#2
dontfarm (Banned)

Originally Posted by
yousefa
I always see people say optimize for an earlier conversion like lead or ATC to make 50 a week if you cant make 50 with purchase conversion. When ever I try that I get the 50 conversion but I get zero purchase. Is there any benefit to optimize for leads if I dont get purchases?
Sent from my SM-N950U using
STM Forums mobile app
At the first, you should understand why you can't get purchases. Analyze your campaigns, audience, landings, lead-form, etc. Check your flow, that your clients do and maybe you can find your weakness. After that you can optimize for leads
11-03-2019 01:23 PM
#3
galaxyads (Member)

Originally Posted by
yousefa
I always see people say optimize for an earlier conversion like lead or ATC to make 50 a week if you cant make 50 with purchase conversion. When ever I try that I get the 50 conversion but I get zero purchase. Is there any benefit to optimize for leads if I dont get purchases?
Sent from my SM-N950U using
STM Forums mobile app
Yes, this way you warm up the damn pixel.
Then you build LAL on that audience + retarget.
Lets say you aim for Add To Cart.
Now you build 2 campaigns:
1. Retarget ONLY those who added to cart (and exclude DROP SHIPPING / AFFILIATE from their interest 😂
2. You build LAL from those Add To Cart to scale it faster
3. Hopefully within 10x cpa spent you'll have 2-3 sales and sh**** will start happening somehow.
P.S - That's Q4, so if you roi pos or neg these days, it doens't really indicate anything
Home >
Paid Traffic Sources >
Facebook & Instagram