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Conversion question? (3)


10-31-2019 11:42 PM #1 yousefa (Member)
Conversion question?

I always see people say optimize for an earlier conversion like lead or ATC to make 50 a week if you cant make 50 with purchase conversion. When ever I try that I get the 50 conversion but I get zero purchase. Is there any benefit to optimize for leads if I dont get purchases?

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11-01-2019 03:39 PM #2 dontfarm (Banned)

Quote Originally Posted by yousefa View Post
I always see people say optimize for an earlier conversion like lead or ATC to make 50 a week if you cant make 50 with purchase conversion. When ever I try that I get the 50 conversion but I get zero purchase. Is there any benefit to optimize for leads if I dont get purchases?

Sent from my SM-N950U using STM Forums mobile app
At the first, you should understand why you can't get purchases. Analyze your campaigns, audience, landings, lead-form, etc. Check your flow, that your clients do and maybe you can find your weakness. After that you can optimize for leads


11-03-2019 01:23 PM #3 galaxyads (Member)

Quote Originally Posted by yousefa View Post
I always see people say optimize for an earlier conversion like lead or ATC to make 50 a week if you cant make 50 with purchase conversion. When ever I try that I get the 50 conversion but I get zero purchase. Is there any benefit to optimize for leads if I dont get purchases?

Sent from my SM-N950U using STM Forums mobile app
Yes, this way you warm up the damn pixel.

Then you build LAL on that audience + retarget.

Lets say you aim for Add To Cart.

Now you build 2 campaigns:

1. Retarget ONLY those who added to cart (and exclude DROP SHIPPING / AFFILIATE from their interest &#128514

2. You build LAL from those Add To Cart to scale it faster

3. Hopefully within 10x cpa spent you'll have 2-3 sales and sh**** will start happening somehow.

P.S - That's Q4, so if you roi pos or neg these days, it doens't really indicate anything


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