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<$20 Payout Viable on Native? (9)

10-30-2019 04:02 AM #1 sushiparlour (Member)
<$20 Payout Viable on Native?

Hey Native peeps,

Been thinking of having a go at Native (primarily do push currently) and been doing a ton of spying. Been seeing Dating offers crop up even in top tier 1 geos quite a bit which I have found surprising given that SOI payouts are generally much lower than $20 (and clicking through the flow they look like SOI funnels). So was wondering if offers with payout less than $20 (or even $10) are viable on Native as I've been seeing a lot of posts suggesting to only try things above $20 and haven't seen any follow along that has attempted low payouts as well.

Understand a lot of factors influence the viability but just wondering if anyone has had success in trying before I delve any deeper (prefer to run things with lower payouts because of high ability to reach statistical significance, and I can be a bit of a stat junky at times).

10-30-2019 04:59 AM #2 jack_l (Veteran Member)

Yeah there's definitely stuff with payouts under 20$ that's working on native...

-Dating
-Car insurance
-Medicare
-Life insurance
-App/game installs

With that said, I often have the same skepticism when I see people running these low payouts car insurance offers on desktop... I guess they must be killing it given the volume but they must have their campaigns dialed in TIGHT to be doing so...

As you said, advantage of lower payout is easier time optimizing, whereas advantage of higher payout is you need less people to convert to make it profitable.

Especially on Outbrain and Revcontent I like low payout and high ctr/low cpc offers a lot for blacklisting, as they'll let you sort through the good and bad sites much faster.

For high payout offers and low ctr/high cpc campaigns I would probably want to either be doing Taboola smartbid or a tight whitelist on one of the networks.

10-30-2019 05:15 AM #3 jaybot (Veteran Member)

I'll chime in only because I noticed in the latest Adplexity sneakpeek doc that people are doing Native Sweeps at less than $20:

iPhone X in ES/MX/AR on Revcontent to ClickDealer and others with a $12 payout

S10 in ES on Revcontent to CD with a $6 payout

So somebody is making it work.

Helluva a thing to go into blind though.

10-30-2019 05:44 AM #4 jacekplacek (Member)

I don't understand why the advice goes against low payout offers for native. To me it's all about the epc and the roi of the campaigns.

I've run all types of offers from $.20 to $250 on native. The highest epc was a $3 cpl

10-30-2019 06:45 AM #5 sushiparlour (Member)

Yea I'm just checking that its not some direct advertizer running it themselves in which case it would be hard to compete against. (I'm sure it happens as well but just seeing that others are having some success). Probably start a follow along at some point if I get round to it.

10-30-2019 08:52 AM #6 thedudeabides (Moderator)

Depends on what's required for the conversion...

Leadgen or say app installs are going to have much higher conversion rates than a straightsale or ecom gadget type product where they require someone pulling out their credit card.

And also depends on the payout relative to the cost to consumer.

So there's definitely a ballpark level of payout/average order value you need to hit to be competitive for each type and it's going to continue to increase as time goes on and the space gets more competitive. Right now that floor seems to be around the $40 mark for ecom stuff, maybe like $10-15 for leadgen side at absolute lowest. Casino apps for example were paying like $12+ last time I ran them depending on traffic quality.

But just fyi while leadgen for example does have higher conversion rates, I find you're much more limited by ads and LP CTR than ecom.

10-30-2019 11:38 AM #7 sushiparlour (Member)

Quote Originally Posted by thedudeabides View Post
Depends on what's required for the conversion...

Leadgen or say app installs are going to have much higher conversion rates than a straightsale or ecom gadget type product where they require someone pulling out their credit card.

And also depends on the payout relative to the cost to consumer.

So there's definitely a ballpark level of payout/average order value you need to hit to be competitive for each type and it's going to continue to increase as time goes on and the space gets more competitive. Right now that floor seems to be around the $40 mark for ecom stuff, maybe like $10-15 for leadgen side at absolute lowest. Casino apps for example were paying like $12+ last time I ran them depending on traffic quality.

But just fyi while leadgen for example does have higher conversion rates, I find you're much more limited by ads and LP CTR than ecom.
Yea so funnels I saw seem to suggest simple leadgen SOI (offers are usually cloaked), especially the dating ones. Seem overly simplistic which makes me think that I am missing something (e.g. a higher payout, backend rev share?) since the SOIs that I am aware of are just paying less than $5 (majority in the $1-3 range even in tier 1) and math would dictate that they would probably need insane ad and LP CTR to make $$. Or maybe I'm just not familiar with the floor CPCs and CTR native has.

10-30-2019 07:30 PM #8 thedudeabides (Moderator)

Dating ads tend to get high CTRs vs other leadgen so your ad CPC will be much lower, but even still I really can't envision something under $5 working and driving any meaningful volume in a tier1 geo. That's sounds more like an offer suited for pops or redirects. Keep in mind someone may have a large payout bump on an offer too due to their quality of leads.

11-01-2019 03:56 PM #9 daanja (Member)

I think It's viable, depending on the traffic source and type of offer.
I've had succesfull <$3 payout campaigns in first tier countries..

Some traffic sources will have a lot of their inventory coming from streaming / download websites. This type of traffic's quality will be lower, however this also means you could get away with much lower CPCs. These traffic sources are also more likely to approve aggressive creatives which could help your ad CTR. This of course means that you could potentially pay very low CPCs, and still be able to run a chunk of volume... Due to lower overall quality, this type of traffic won't convert with all offers... However offers which trigger payouts on simple events (SOI, app install ect...) Could work for sure.

What I believe people refer to when recommending against running <$20 payout offers, is when running campaigns on higher end traffic sources such as Taboola and Outbrain as the average click cost will be higher compared to most other networks. In which case I agree, and I wouldn't run anything below $20 in first tier countries either.

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