Changing traffic source account manager? (8)
Hello, i am allocated an account manager for the traffic source which does not answer much of my questions and is not too active. What would you do in such a situation? As i was thinking if i should create a new account and hope for a better manager. Or should i contact the support and request a new manager, but that might negatively affect the account manager. The account manager did help me previously, but was not able to give me all the data i required.
A polite email sent to the source admin should do the job. Try to say you are probably in different time-zones, which might make the communication complicated so a change of AM should help.
On the other hand, stay realistic... in case you're spending $10 a day, no manager will dedicate too much time to your account. Obviously, I have no idea how much you are spending, just wanted to point this out as we still have to keep in mind there is only so much hours in a day and the AMs try to serve the high spenders first.
Thank you for the reply. Yes i was not spending much yet, as i didnt get the data required from the AM to plan my campaigns. I will give your suggestion a try.
Another thing to consider here, what do you actually expect from your AM? In many cases they are not able or allowed to share very detailed tips anyways. Most of the AMs that I work with always try to just sell me more traffic. So they look at my ads, and placements that I run on and just share general tips like "increse bid to get more volume" or "open the targeting to get more impressions" ... I mean, these are things that I obviously know already and such type of advice will not help me in any way.
Yes, there are some AMs who will notify me of opportunities like placements that are overlooked by other affiliates, so there is traffic for cheap available. Or they tell me what kind of offers are promoted a lot in certain spots... But generally speaking, usually I can do just fine without any help from the AMs. That's the beauty of self serve systems.
In fact, what i requested from my AM was the estimated CPCs for each Geo, so i could see if it might be suitable to run my campaigns there. Some traffic sources provide this data on their platform but this one does not. So i had to provide my AM with the Geo and device, etc to receive a CPC each time i would like to run a campaign, which was not that efficient. Some AM would provide me an excel sheet with all such data which makes my life alot easier. Please let me if what i requested from the AM was too much to ask for?
Originally Posted by evohatch
I do request this info from time to time, in cases where standard testing doesn't show clear results. For example, when I believe there should be more traffic available for my targeting but the clicks just don't come in at the desired rate, I try to ask for this info. In most cases they give me a rough estimate, but since there are many factors involved and the bidding is different based on those, the numbers are not that accurate. For example: the device, OS, possible category targeting etc... all these influence the bids even withing a specific GEO.
But like I said, I do request this info sometimes, it's nothing out of the ordinary and in case the networks policy doesn't prohibit this to be shared, your AM should be able to provide this. I can imagine that it might take them some time to reply to such requests in case you ask for it everytime you start a new GEO. But yes, this is not any extraordinary request from your side.
Thank you! You mentioned that some networks do not like to share this info. Is it because they are afraid their competitors know their click prices? Since i tried asking before, and told me they could not generate the whole list of CPCs, and only could give me for Geos, device, category, etc.. that i am interested.
Originally Posted by evohatch
- in some cases, the bidders probably set bid that are higher than they have to be, which means more revenue for them. Since you don't know what the highest bid is, you just have to guess
- the bids depend on a lot of factors, so for them to do this properly, they would have to code some "bidding" tool, where the buyers would be able to select targeting, spots etc ... which would take time and maybe create unnecessary load on their servers.
- some networks just prefer to hide whatever info they can ... placements, zones, bids ... there might be legit and scammy reasons for this. Legit reasons would be to hide this stuff from competition and protect their publishers ... scammy reasons are obvious.
I guess you will just have to accept whatever they will give you
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