Full Video :
https://www.youtube.com/watch?v=AzaF...ature=youtu.be
Just like any complexed thing, choosing how to start a campaign on google starts simple when having to choose the bids for the campaign.
And this is right by the way almost on any platform except facebook where it doesn’t really matter what targeting you're going to put the pixel is alive and is going to find the best converting audience for you , or at least try to help.
There are basically 2 ways of doing it – and I'm talking about specifically when you're just opening a new campaign , a new product you're going to push.
The first one is -low-ball the bids, start small and grow from there.
With that method, your day to day , after getting some traffic would be raising the bids for whatever converts and for what's not getting impressions, and killing what's getting traffic and not converting.
OR, the second option would be, start with a higher overall bids and optimize from there – the big benefit here is that when you start high – google would prioritize your traffic and is much more likely to give you a better score.
your CTR overall might be higher because of better ad placements AND you're going
to get the better placements and not just get the low-hanging fruit ones.
To be honest – there is no right or wrong, and it doesn't have to do anything with your payouts. It has to do with a couple of things:
1- The personal questions –
The How experienced are you with google ads ?
how deep are your pockets?
And the product question :
and how much you believe in this campaign's stability on the long run?
The numbers:
2- The Campaign's overall conversion rate
If you are more experienced, have deeper pockets and most of all – when you really believe the campaign is not just a trend that's going to sell / convert in the next month/3 months I would go with the seconds option.
YES, you are going to lose more money at the beginning, but, you're building the campaign for a larger scale.
Also, in general – the lower your conversion rate is, the more I recommend the first option (starting small/low balling the bids), so in Lead-gen campaigns I'm more likely to start big and optimize (second option) and with CPA offers I'm more likely to go with the first option – low balling the bids.