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Voluum and PropellerAds Data is not accurate ? (7)

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Hey guys,

I noticed that the visits in PropellerAds are more than the visits tracked in Voluum (and the costs also) . What may be the cause of that ? and what's the solution please ?

I appreciate your help

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Sounds like click loss. I'm new to AFM too but I've experienced this in my tracking too. I've seen a few threads on this topic that you can find here on click loss. I know optimization can help because in the funnel you never know which page is loading slower and blows the user out from going in further.

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Thanks bro I will look for click loss posts.

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Yes, this will be click loss, it happens and is more significant on traffic sources like pops.

If you run push or native on Propeller, the click loss shouldn't be that high.

You will have to keep eye on this and recalculate your real costs though at the end of each day (or find out what % is the loss and setup the cost on the tracker side according to it).

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Here's everything you need to know about clickloss:

https://stmforum.com/forum/showthrea...finitive-guide



Amy

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Thank you so much Eric, I will follow your advice.

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Thanks a lot Amy

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