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One GEO POSITIVE ROI, then NEGATIVE ROI (2)

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Hello STM!

I ran my first campaign on PopAds following the 1$ Guide.

At the end of the first 3$ bid the report showed a GEO with positive ROI, more precisely: Impression 10,683 - Rate $0.30 - Cost $ 3.20 - Conversion 67 - Conv. Value $3.35 - Profit 0.15 - ROI 5%

Then I ran again the smart link after having deleted the non performing GEO. Unfortunately the report at the end, for the same GEO mentioned above, showed the following results:

Impression 22,747- Rate $0.30 - Cost $ 6.82 - Conversion 100 - Conv. Value $5.04 - Profit -1.78 - ROI -26%

I would like to ask you what does it mean? Why the figures change as much? Is it maybe due to the fact I ran the second campaign 2 hours later the first one? what should I do?
Is there an opportunity for a profitable campaig?

Any suggestion would be more than appreciate!

Thank you guys!!

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As you run more campaigns, you'll find that fluctuations in performance (conversion rate, click-through rate, etc.) is common, especially when it comes to pop and push traffic.

You'll see fluctuations from one day to the next, and also from one hour to the next.

The fluctuations can be caused by a mix of lots of things - there are many moving parts. Some examples:

1)Visitors themselves - When people are at work, their online behavior will be different from when they're on the bus/train, which will be different from when they're at home relaxing.

2)Competition levels - Other affiliates/advertisers that are also bidding on the same traffic you are, are starting/stopping campaigns throughout the day, and also changing their bids. All this can change the quality of your traffic.

So how do you combat these fluctuations?

1)Don't base your decision on a few hours of data. For example if you happen to be looking at stats from the worst few hours of the day, you may make the decision to give up on the campaign, when in reality if you would just run the campaign for a few more hours, it may show profits during the best-converting hours. Collect more stats before deciding.

2)Consider implementing dayparting. After collecting stats for a few days, look at conversion stats by hour, and compare these across the several days to see whether there are hours that convert consistently badly. If so, you can edit your campaign settings on the traffic source (e.g. PopAds) to stop running traffic during those hours.






My last piece of advice: The $1 guide is only meant to help you get your foot in the paid-traffic door. Although it's a great tool for learning the basics for cheap (which is what you're doing - kudos!), I would suggest to move onto say the 40-day tutorial soon - so you can learn how to use a tracker (to analyze stats properly) and to promote offers in general using landing pages. In the meantime, I'm starting to write another big newbie tutorial - the first modules should be ready in a few months. So please stay tuned!



Amy

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